Boston, MA (PRWEB) May 18, 2011
TurningArt (http://www.turningart.com), the online e-commerce site that provides customers the ability try artwork in their home before they buy has secured $750k in a Seed round investment led by NextView Ventures. A group of leading Northeast investors including Niraj Shah and Steve Conine, founders of CSN Stores, Thomas Lehrman, co-Founder of Gerson Lehrman Group and local Boston super-angel Will Herman also participated in the round of funding. David Beisel, a Partner of NextView, also joins TurningArt's Board of Directors. This new round of funding will be used to build TurningArt's team and expand its service for consumers.
"When it comes to purchasing artwork, US consumers have been stuck between two extremes for far too long." said Jason Gracilieri, TurningArt founder and CEO. "They either buy low-end posters, and mass-produced wall-hangings from big box retailers or they venture into galleries feeling uneducated and intimidated. There simply isn't an easy, accessible and convenient way to discover and ultimately own unique, quality artwork. TurningArt is changing all of this."
Launched in August 2010, TurningArt allows customers to rotate prints of contemporary artists in their home or office for as little as $9.99/month. Customers build a queue of artwork they'd like to explore, and TurningArt will then ship that artwork at the frequency of their choosing. Customers can rotate pieces for as long as they like, and have the option to purchase whenever they are ready. Most importantly, every dollar spent during the subscription plan can be applied towards the purchase of an original work of art, making TurningArt the easiest way to discover, fall in love with, and ultimately buy artwork.
"We're very excited about the problem that TurningArt is solving, the team they've assembled, and their impressive early momentum.," said David Beisel, Partner at NextView Ventures. "We look forward to supporting the team to make TurningArt the absolute best way for people to discover and purchase quality artwork for their home or office."
Founded in 2010, TurningArt allows customers to rotate prints of contemporary art in their home or office while every dollar spent earns credit towards the purchase of an original work of art. TurningArt works directly with emerging artists across the US, and has subscriptions plans that start at just $9.99/month. TurningArt was founded by seasoned entrepreneur Jason Gracilieri and has received its Series Seed funding by leading Boston & New York investors including NextView Ventures, Niraj Shah, Steve Conine, Thomas and Peter Lehrman and Will Herman.
About NextView Ventures
NextView Ventures is an early stage venture capital firm which provides high-impact capital to entrepreneurs focused on internet-enabled innovation. NextView pursues a dedicated seed-stage strategy to maintain a high degree of alignment with founders building transformative and enduring internet businesses. Additional information on the unique combination of entrepreneurial, operating, and investing backgrounds of the NextView partners is available at http://www.nextviewventures.com.