(PRWEB) May 18, 2011
iMingle (TM) has launched in Illinois as the first direct-to-consumer insurance provider to offer group buying for auto insurance. Now, individual policyholders in Illinois can qualify for group discounts by tapping into the collective buying power of their social networks. Illinois is the largest state (by population) that iMingle presently operates in.
iMingle is a new marketing approach for direct-to-consumer insurance aimed at what the company calls the i Generation, those consumers who routinely turn to their social networks to find information, compare deals and seek recommendations from their peers. For the first time, an insurance provider has developed its marketing strategy specifically to meet the needs – and expectations – of these policyholders by rewarding them for two things they are already doing: using social media and buying insurance.
Most insurance companies offer discounts if you insure multiple cars within a household. iMingle takes this concept a step further by allowing consumers to link, or “mingle,” their policies with those of their friends, so they can both benefit from the iMingle Network™ Discount of 10 percent. This is on top of iMingle’s other policy discounts, which can save customers up to 50 percent or more.
The sharing process is simple. When a customer purchases an iMingle auto policy, they can use a widget to let their friends know about the available discount. They have over a dozen choices for how they want to share their exclusive iMingle discount link, including email, instant messaging, blogging, and social networking sites like Facebook, Twitter and LinkedIn. If a friend clicks on the link and also purchases a policy – and both agree to the iMingle safety pledge – both customers get an extra 10 percent discount.
“What we are doing with the iMingle Network Discount is entirely new in the insurance business,” said Michael Z. Stahl, iMingle’s vice president of marketing and operations. “Consumers have already embraced the group deal concept for restaurants, online retailers and other small, discretionary purchases. But, rather than saving $10 on dinner or $5 on a car wash, the iMingle tip can mean saving hundreds of dollars per year on car insurance. With gas prices so high and the peak summer driving season approaching, we believe Illinois drivers will really appreciate the opportunity to save on their insurance costs.”
iMingle’s group buying component is believed to be the first in the insurance industry. However, it is not the only way iMingle customers can save money. Other policy discounts include:
iMingle also bundles popular coverage options into convenient and affordable packages:
In addition to Illinois, iMingle is now available in 12 other states: Pennsylvania, Michigan, Indiana, Missouri, Minnesota, Colorado, Nevada, Oregon, South Carolina, Wisconsin, Virginia and Iowa. Homeowners, renters and condo insurance are also available from iMingle in Illinois.
(Please note: The term “group buying” as used in this press release is intended to mean collective buying in the social context and not the purchasing of insurance as part of an employer-sponsored group or other affinity association.)
iMingle is part of Unitrin, Inc. (NYSE: UTR), which has over $8 billion in assets and an A- (Excellent) Rating from A.M. Best Company for insurance operations. More information is available at http://www.iMingle.com or by calling 800-315-0473.