Homebase joining the Institute is even further proof that retailers view customer service as a key business differentiator.
(PRWEB UK) 20 May 2011
Homebase, the UK's second largest home improvement chain, is the latest high-profile retailer to sign up to Institute membership.
They join other iconic retail brands such as Marks & Spencer, Waitrose, Morrisons, Asda and Starbucks, who have all become members of the Institute, the UK‘s professional body for customer service, in recent months.
‘Homebase joining the Institute is even further proof that retailers are now viewing customer service as a key differentiator and business driver in this, the most competitive sector of the UK market,’ commented Institute chief executive, Jo Causon.
‘We are delighted that Homebase has become a member, particularly as their commitment to the customer was demonstrated when they carried off the Customer Focus award in the Institute’s inaugural UK Customer Satisfaction Awards, earlier this year.’
Ian Jones, Retail and Distribution Director for Homebase, said: ‘To win one of the inaugural UK Customer Satisfaction Awards from the Institute was both a great accolade and a fitting tribute to the customer service efforts of our teams in store and across the wider business. We look forward to working with the Institute and exchanging ideas with other members.’
Homebase serves over 70 million customers a year through its 300-plus stores in the UK and Republic of Ireland. Employing some 17,000 people, it sells more than 30,000 products across DIY and decorating, home and garden ranges, and has a growing internet offering.
The Institute of Customer Service is the professional body for customer service delivering tangible benefit to organisations and individuals so that our customers can improve their customers’ experience and their own business performance.
The Institute is a membership body with a community of more than 300 organisational members - from the private, public and third sectors - and around 7,000 individual memberships.
For more information go to: http://www.instituteofcustomerservice.com
For further information, please contact:
Duncan Baker t: 01206 216180; e: duncan.baker(at)icsmail(dot)co(dot)uk
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