Vibrant Brings Contextual Leadership to Industry Forums

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Ad innovator honored, and key executives featured at major digital and marketing events

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In 2011, as we roll out a new suite of products and services, our team is being called on to provide insights and expertise that will lead innovation for the industry

Thought leaders from Vibrant, the global leader in premium contextual advertising solutions, are set to speak and participate in a series of prestigious advertising and media conferences in the upcoming weeks, the company announced today. Vibrant, which recently participated in events such as NY Media Day, Digital Hollywood’s Media Summit, Adweb 3.0, Digiday: On Media, Digital Publishing Summit, and the Advertising Women of New York’s (AWNY) Young Executives Auction and Power Player Luncheon, is continuing its initiative to share the company’s insights with the industry at key conferences. The company’s creative and innovative contextual campaigns are also being recognized for several prestigious accolades by digital and marketing organizations.

In the coming weeks, Doug Stevenson, CEO, Anna Kassoway, SVP of Marketing and Creative, Brian White, VP of Publisher Solutions, and other executives will be involved with such conferences and events as AdAge Creativity & Technology, Digital Publishers and Advertisers Conference (DPAC), and IAB’s Innovation Days, to name a few.

“At Vibrant, we set the standard for contextual advertising, with our focus on the huge value we provide 250 million unique users, top 100 advertisers, and 6,000 premium publishers,” says Vibrant Co-Founder and CEO Doug Stevenson. “In 2011, as we roll out a new suite of products and services, our team is being called on to provide insights and expertise that will lead innovation for the industry.”

In recognition of the exciting innovation of its Jeep custom “weather unit” campaign, Vibrant’s UK Creative Services team, along with Maxus, was recently a finalist for honors at the prestigious Festival of Media Awards, sponsored by the Wall Street Journal Europe. In addition, Vibrant's Toyota USA Highlander Dynamic word unit campaign is a finalist in the thinkLA Interactive Awards. Voting is open to the public and the awards will be presented on June 2.

Members of Vibrant’s team will be featured in upcoming discussions and events including:
June 3, JFAM Forum NYC 2011, New York – The Gramercy Institute heads to the New York Stock Exchange to bring together top marketers to answer one overarching question: "What is it that financial marketers want from their digital marketing today?" Vibrant will be sponsoring the event, and will lend insights to a high-profile panel.
June 8 – 9, IAB Innovation Days, New York – The dramatic shift around consumers’ demand for content, whenever, wherever and however they can get it has intersected with innovations in technology and has created limitless opportunities for the Internet. To address this, the Interactive Advertising Bureau will host its Innovation Days Conference on “The Future of Display,” with panels featuring Vibrant, L’Oreal, Google and Yahoo.
June 9, Digiday’s DPAC, New York – Vibrant’s expertise will help shape the discourse on the panel, “Subscriptions, Paywalls and Real Money. Will Users Pay Up or Fade Away?” and at the conference, joining top executives from Hearst, The Weather Channel, OWN, Time Warner, Initiative, OPA and AOL. DPAC brings together the leading figures in media, marketing, publishing, and technology to discuss the exploding digital content and advertising industry – exploring the new frontiers of "digital" for all content providers, agencies, and marketers.
June 10, Ad Age Creativity & Technology, New York – Vibrant will be on hand for a gathering of the best minds in the field for a discussion of furthering creativity through technology. The company will be submitting its creative work with Bing for Ad Age’s Display Ad Awards, which will launch with the event.
June 19 – 25, Cannes Lions, France – Vibrant will be attending, sponsoring and entertaining at the world's largest celebration of creativity in communications. In its 58th year, Cannes Lions is a truly global meeting place for advertisers, advertising and communication professionals, and is attended by over 8,000 delegates from 95 countries.

About Vibrant
Vibrant (http://www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. Vibrant Co-Founder and CEO Doug Stevenson was named Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York. For more information, visit:http://www.vibrantmedia.com or http://www.hyperlinkevolved.com or http://www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

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