Proximic Appoints Louis Monier as Chief Scientist

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Former Qwiki CTO and AltaVista Founder Joins Proximic to Drive Research and Product Development Initiatives

Louis is a visionary and a leading authority on Web search methodologies, page processing, and is one of the few out there who is well equipped for the type of big data challenges today’s contextual analysis creates.

Proximic, an innovator of rich, precision Contextual Data, Brand Protection Data, and Audience Interest Data services for demand-side partners and publisher networks, announced today the appointment of Louis Monier to the position of Chief Scientist. The addition of Monier further strengthens Proximic’s executive team and underscores the company’s commitment to bringing world class and large-scale data services to the online advertising marketplace.

Monier will report to Proximic’s CEO Philipp Pieper and will focus his attention on research and development around Proximic’s Pattern Proximity algorithm and Dynamic Category Matching engine, in addition to designing and adding new functionality to the core technology.

“I am thrilled to welcome Louis to Proximic at such a pivotal time for our company,” said Philipp Pieper, CEO of Proximic. “He is a visionary and a leading authority on Web search methodologies, page processing, and is one of the few out there who is well equipped for the type of big data challenges today’s contextual analysis creates. Proximic’s customers will reap the benefit of his expertise in research, technical execution, and insights from years of bringing scalable, technical solutions to market. In addition, we will benefit from his experience in working for large technology companies and startups. Proximic is an ideal home for Louis' talent.”

Louis Monier has held principal positions at AltaVista, eBay, Google and most recently Qwiki. As the founder of AltaVista, Monier is widely considered one of the Fathers of Web search. He held technical positions at both Google and eBay, where he created eBay Labs and was instrumental in the redesign of eBay’s search infrastructure. Most recently Monier was co-founder and CTO of Qwiki, a service that transforms data into rich media presentations for content creation and easier consumption on mobile devices. Monier earned a Ph.D. in Mathematics and Computer Science from the University of Paris in 1980 and worked at Carnegie Mellon University, Xerox PARC, and DEC’s Western Research Laboratory.

“I have always been interested in solving big data problems and finding the most efficient processes for extracting information from unstructured data,” said Mr. Monier. “What attracted me first to Proximic was their unique core technology. It provides extremely robust, efficient, and scalable text analysis with exciting flexibility to its customers, especially around its language-independence. The more I worked with the team here, the more it became obvious that Proximic is also one of the few places with access to a firehose of rich data. I am excited at the opportunity to add my expertise to the existing set of technologies and to turn the treasure trove of data into valuable insights for our customers.”

About Proximic
Proximic is a next generation provider of Contextual, Brand Protection, and Audience Interest Data Services for online advertising and publisher networks. Combining non-linguistic contextual profiling technologies, Proximic's unique page-level technology platform enables advertising networks, agencies, DSPs, and publisher networks to confidently identify better ad matches across highly granular topical interests in real-time. Proximic is a privately funded company based in Palo Alto, California and backed by a successful group of investors, including Wellington Partners and the Holtzbrinck Group. For more information, visit http://www.proximic.com or watch ”Proximic in 125 Seconds” at http://www.bit.ly/px_in125sec.

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Mike Rosenbaum
Proximic
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