A straightforward user experience is critical to our success. Our viewer does not have time to waste and wants to be informed, engaged and entertained.
Winchester, MA (PRWEB) May 19, 2011
Stephanie Bernier, CEO and Chief Stylist announces the launch of Styletti.com, an online publisher providing quality fashion, trend, style and beauty advice for the average woman.
Styletti.com is about helping women become more modern, current and the best they can be. “We help them define a confident personal style with expert fashion, beauty and make-up advice. We provide shopping tips and appropriate trend information. Our information is simple and attainable,” said Stephanie Bernier, CEO and Chief Stylist.
“Our target audience is growing rapidly in the U.S. and unfortunately fashion sites, magazines and many retailers do not address her needs. They make an assumption about age and underestimate her. There are many retailers who target a 35+ customer and are struggling. We view her as ageless, real, smart, tech savvy and coming in all shapes and sizes,” says Bernier.
Stephanie Bernier joined forces with Helen Chiasson, after many years as senior executives in their respective fields, to start-up Styletti.com as an Internet based publishing platform to serve this burgeoning consumer demographic. “We are thrilled to support the millions of women in our underserved market with a fresh perspective. Most fashion sites of all kinds, target an 18-34 audience with a mixture of high fashion catwalk information and celebrity news. There are also many style blogs that are not relevant to the needs of the Styletti.com user. Traditional print media is not immediate enough for our time-strapped viewer. A digital platform with an integrated social media strategy, from the onset was the only way to go,” said Helen Chiasson, CMO.
Styletti.com navigates the landscape, with "letti", organized monthly folders of pertinent, wear-now information. The website directs viewers to carefully curated, world-class brands. The user can shop on the site by clicking on ads or in the Shopbox feature. “A straightforward user experience is critical to our success. Our viewer does not have time to waste and wants to be informed, engaged and entertained.” says Chiasson.
Styletti.com is an online publisher created to address the need for relevant fashion, trend, style and beauty advice for an upscale thirty-five plus female audience.
Stephanie is a graduate of Rhode Island School of Design in apparel design and has enjoyed a very successful career as a senior executive in the fashion industry. She spent 16 years with a division of Limited Brands, starting as a designer, and holding successive executive leadership roles, including EVP of the $100 million Victoria's Secret Direct division. She has started and managed three multi-million dollar apparel business units. Stephanie has traveled the world for design inspiration and new product development and her designs have sold in some of the world's best retailers.
Helen is a graduate of Bentley University in marketing/management. She has held executive leadership and sales and marketing positions, including consumer focused roles at Coca Cola, PageNet and DS Waters. She has experience in start-ups, large and small corporations and has built a business from launch to 40 million in sales. She is a proven general manager and operating executive in the beverage, telecommunications and healthcare fields.