Brand Strategist and Interactive Entertainment Exec. Brad Carraway to Head Up Mile 9 Agency’s New Brand Strategy Division

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Carraway brings over a decade of experience having led global marketing efforts at industry publishers including Activision, THQ and Warner Bros. Interactive Entertainment.

Mile 9 Agency has tapped branding and interactive entertainment executive Brad Carraway to head up its new brand strategy division. Carraway brings over a decade of experience having led global marketing efforts at industry publishers including Activision, THQ and Warner Bros. Interactive Entertainment. Drawing upon his proven track record of bringing new products to market and building brands, Brad has led strategy development and go-to-market campaign execution behind such category leading video game brands as Call of Duty, WWE Smackdown vs. RAW, Dawn of War and The Lord of the Rings.

As Vice President of Brand Strategy for Mile 9, Carraway will focus on leading branding strategy for agency clients while helping to expand Mile 9’s suite of creative design and integrated marketing services. Working in close partnership with clients, Mile 9’s branding team develops and translates brand strategy into fully integrated campaigns with the goal of fueling consumer engagement and enhancing brad loyalty.

“Brad’s an innovative thinker who brings original and creative marketing approaches to the agency,” said Jeff Smaul, Mile 9 President and Creative Director. “He has a unique ability to work seamlessly with our clients and creative teams and we’re excited to have him join us and lead brand strategy efforts and brand advocacy for our clients,” Smaul said.

Brad has an MBA in Marketing from the University of Notre Dame, with a Bachelor of Arts and Business degree from Westmont College in Santa Barbara.

About Mile 9
Mile 9 is a full-service Los Angeles based advertising agency offering a broad range of services including, but not limited to, strategic and creative branding, print and broadcast advertising and digital, interactive and experiential marketing. Mile 9’s diverse and impressive client roster includes leading local, regional and national clients across a wide range of industries. For more information, visit http://www.mile9agency.com.

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