Retail Industry's Goliath Gets Stoned by New, Non-Fiction Book

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A small, Oklahoma company (and former Wal-Mart vendor) is destroyed as a result of acts of revenge by Wal-Mart's management after the small business files a lawsuit for breach of contracts and corporate sabotage against the retail industry's giant. This true, corporate David and Goliath story is documented in the just-released book, Wal-Mart's EGOnomics—The Greed Behind the Smiley Face.

"Wal-Mart's EGOnomics -- The Greed Behind the Smiley Face is a just-released, non-fiction expose of the unbelievable difficulties encountered by a small, Oklahoma company during the course of its nearly seven-year contractual 'partnership' with America's largest and leading retailer," says author Charles H. Hood.

"America will be shocked to learn of the bullying tactics and actions that hide behind the constant outward facades of the feel-good smiley face and the powerful banner that touts their 'everyday low prices,'" he added.

Hood is the founder and CEO of the former ADDvantage Media Group, Inc. (AMG), an in-store advertising and retail-service company located in Tulsa, Okla. AMG's products, the Shopper's Calculators, were installed on the handles of grocery and retail shopping carts, and at one time were on every cart in every Wal-Mart Supercenter.

"This book allows the reader to experience first-hand the harsh and deadly business practices that led to our company's filing of a $40 million lawsuit against Wal-Mart for 'breach of contracts and corporate sabotage' (Case No. 95-5008, U.S. District Court, Western District of Arkansas, Fayetteville Division). And, it was due to our more than 11,000 pages of documented evidence -- and on which the book is based -- that Wal-Mart elected to settle the suit for more than half of the filing amount, in less than nine months," said Hood. "But, that was not the end of the story. Once the lawsuit was settled, the book details that Wal-Mart’s management set its sights on revenge. Their future actions, in combination with those of the past, were such that we were forced to close our doors and dismiss our more than 100 employees."

Kirkus Reviews says: "Hood writes well and tells his story with equal doses of irony and outrage … a true corporate David and Goliath story … after reading this book it will likely be difficult for the reader not to accept the author's claim that Wal-Mart is a corporate villain."

Gary L. Richardson, labeled in a television series as Oklahoma's "top legal gun," has successfully sued Wal-Mart in behalf of several clients, on several occasions. He wrote the book's Foreword. In it he states, "I found the story to be fascinating and one which all of America should read."

"These words of praise are not a result of Gary being AMG's filing attorney," said Hood. "In fact, what gives the story an even more interesting twist is that our legal counsel was Tom Mars, who today is executive vice president and general counsel, heading Wal-Mart's legal team."

"If you have ever dreamed of having your products placed in Wal-Mart stores, be careful what you wish for," said Hood.

Hood's book is available on and


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Joyce Gideon
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