Vetionx® Preparing to Launch a New Formula for Defendex™

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Vetionx is preparing to launch a new, updated formula of their popular flea, tick and mange pet shampoo product.

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Vetionx announced today they will be releasing a re-formulated version of their popular flea, tick, and mange shampoo, Defendex. The new blend of FDA approved ingredients is exactly the same as before, minus two ingredients - Sodium laureth sulfate and Lauramide DEA.

“We are taking a proactive approach to eliminate any ingredient in our products with potential harmful consequences to pets,” noted CEO and President, Albert Douibes. “We’ve never encountered an issue with this ingredient in our shampoo in the past. However, after reviewing the formula, we decided we could maintain the integrity and effectiveness of the product by removing the controversial ingredient.”

Sodium laureth sulfate or sodium lauryl ether sulfate (SLES), is a detergent and surfactant found in many personal care products (soaps, shampoos, toothpaste etc.). SLES is an inexpensive and very effective foaming agent. SLES has been shown to produce eye or skin irritation in experimental animals and in some human test subjects.

Lauramide DEA is typically used as a surfactant, foam booster, viscosity controller and antistatic control. It has also shown to be skin irritant in both animals and humans.

The new formula is in final testing phase and will be released sometime in July of 2011. Customers are encouraged to watch for an announcement during this time confirming the product will be ready to order and ship.

Vetionx features a line of six safe and effective pet health care products for all pets and animals, including dogs, cats, horses, birds and reptiles. The company has been manufacturing and selling OTC pet health products since 2005. Its headquarters are located at 4460 – 44th St. SW, Ste. C 600, Grand Rapids, MI, 49512.

At Vetionx, we believe in helping your pet restore natural balance. By providing valuable veterinarian health coaching and unique homeopathic/oligotherapeutic solutions, we help pets around the world lead long, healthy lives, naturally. Interested consumers can visit the Vetionx website at:

If you’d like more information about our sister company, HelloLife or our products, visit the website at For additional questions, please contact Jennie Mac Anaspie at 616.808.3290 x1028 or via email at jmacanaspie at hellolife dot net.

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Jennie Mac Anaspie
1.616.808.3290 1028
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