Cold Steel Sharpens its Marketing Edge with StreamSend

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StreamSend is helping renowned knife maker Cold Steel use email to reach its followers and find new customers.

StreamSend, a leading email marketing software provider, is helping renowned knife maker Cold Steel create a highly successful new route to reach its followers and find new customers.

Cold Steel has been dedicated to making the strongest, sharpest knives in the world since 1980. Over the last three decades, Cold Steel has been at the forefront of the many innovations that have helped to define the knife industry as a whole. Progressive accomplishments, including the introduction of the checked Kraton® handles, and the tanto point blade styles have gone from curiously interesting features to industry-wide hallmarks of quality and sophistication.

For most of Cold Steel’s 30 year history, they relied on traditional methods and came to e-commerce eagerly, but inexperienced in using email and their website to reach customers. Their first venture into email was a learning experience that they found overpriced, limiting and inflexible to their needs. Then they heard about StreamSend.

In the two years that Cold Steel has now been with StreamSend, it has grown its email subscriber database from 30,000 to 130,000. Email delivery was 50% -- it is now 98%.

Right off the bat, StreamSend helped Cold Steel make major improvements in everything from content to campaigns. And because StreamSend is so user-friendly, Cold Steel saved time and effort getting things up and running. When StreamSend advised on best practices to be “white-listed” with internet service providers, delivery shot up and Cold Steel’s email campaigns became more successful while taking less time.

Cold Steel now sends its email communications twice monthly or more, highlighting ongoing product features and special events. Since starting with StreamSend, Cold Steel’s e-commerce has grown almost 200%.

“Dollar for dollar, email has become our most powerful marketing investment, while producing the greatest ROI,” said Tyler Bullis, webmaster at Cold Steel. “StreamSend’s impact has been huge as emailing has paid benefits across the board – driving sales, generating traffic, optimizing us for search, producing higher conversion rates and creating interest for our special events.”

About StreamSend
StreamSend offers an easy-to-use, affordable and reliable email marketing software solution designed to help businesses make the most of their time and money when sending an email newsletter or other email campaigns. StreamSend offers a number of industry-leading standard pricing plans and also has strong private-label and affiliate programs. Started as part of EZ Publishing, a web hosting and design company founded in 1998, StreamSend is now the company’s flagship product.

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Jim McNulty
EZ Publishing, Inc.
(508) 481-2024
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