Technology Firms Report Increases in 2011 Marketing Investments, According to Technology Marketing Alliance Survey

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Survey of Senior Marketing Executives Indicates Tech is Healthy Growth Engine for DC Area; Highlights New Marketing Trends with Most Promise

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“The results of this survey clearly show a healthy sign of growth in the economy in the greater Washington, D.C. area," says Elizabeth Shea, TMA Chair and CEO of SpeakerBox Communications.

The Technology Marketing Alliance (TMA), the definitive invitation-only forum for the top B2B and B2G technology marketers in the Washington, D.C. area, today announced the results of its spring member survey, conducted among senior technology company marketing executives.

The results of the survey show an overwhelmingly positive outlook for 2011, with 92 percent of respondents indicating that their marketing program budget is expected to increase or stay the same over 2010 levels.

“TMA members represent companies that either produce a technology product or provide a technology service,” says Elizabeth Shea, TMA chair and CEO of SpeakerBox Communications. “The results of this survey clearly show a healthy sign of growth in the economy in the greater Washington, D.C. area.”

In terms of specific marketing trends, respondents to the TMA survey indicated that social media is the marketing initiative that they believe holds the most promise in 2011 and beyond for technology marketers. While social media is not new, respondents pointed to a growing trend of using location-based services to “check in” at conferences and events, the continued popularity of video and the unique way that social media tools allow customers to interact with marketers of technology.

Other promising trends, tools and technologies were marketing automation, new lead generation practices and the renewed appreciation of face-to-face events and meetings.

Holding executive level marketing positions in D.C. area technology companies, TMA members and respondents to the survey are primarily responsible for marketing communications, lead generation, social media/marketing, online marketing, public relations, corporate communications and product marketing.

About Technology Marketing Alliance
The Technology Marketing Alliance is the definitive invitation-only forum for the top B2B and B2G technology marketers in the Washington, D.C. area. Its members consist of vice presidents and C-level marketers who are shaping the region's technology brands. As an invite-only group, TMA membership is subject to review by the board of advisors to ensure that everyone involved is there for one reason only—to develop a forum for idea exchange and continuing education. For more information, visit
http://www.technologymarketingalliance.com or follow TMA on Twitter @TMA_DC.

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Jennifer Edgerly
SpeakerBox Communications
(703) 287-7809
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