PeekYou Launches Web Services for the Social Listening Industry; PeekYou’s New Social Analytics API Offers the Most Focused Social Audience Measurement on the Internet

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PeekYou, a leading search technology company that re-indexes the public web around people, is pleased to announce the launch of its Social Analytics API. The technology behind the API identifies and maps an individuals' digital footprint, then structures, categorizes and analyzes the public content for PeekYou’s social listening and analytics partners such as market leader Radian6.

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"We are proud to set the standard for delivering non-personally identifiable information through a process that respects consumers’ private data and platform Terms of Service,” said Josh Mackey, GM of Product for PeekYou.

PeekYou, a leading search technology company that re-indexes the public web around people, is pleased to announce the launch of its Social Analytics API. The technology behind the API identifies and maps an individuals' digital footprint, then structures, categorizes and analyzes the public content for PeekYou’s social listening and analytics partners such as market leader Radian6.

“We are excited to supply a unique set of insights and scores to our partners, and are very proud that we are setting the standard of delivering non-personally identifiable information through a process that respects consumers’ private data and platform Terms of Service,” said Josh Mackey, GM of Product for PeekYou.

The API’s output includes geo-demographics, social insights, spam filtering, and specialized scores that measure an individual’s social reach. The API is aimed at complimenting data services like Gnip or DataSift and helps companies measure, plan and track their social marketing strategies.

“Partners will now be able to combine geo-demographic data to brand mentions, retweets, and sentiment analysis. Understanding the make-up and reach of their social audience, brands will be able to benchmark and track gains in specific target market segments rather than just their total follower count,” continued Mackey.

For more information, go to developer.peekyou.com.

About PeekYou

PeekYou is a search company that is indexing the public web around people's identities, and redefining what it means to look someone up online. Rather than matching together mutually relevant URLs and keywords, as Google does, PeekYou matches any given URL to the identity of the person who created it, or whom it is about. To date, PeekYou has identified over 250 million people as the authors of over 3 billion public URLs. Over 6 million unique visitors use PeekYou’s people search engine every month. As of May 19, 2011, http://www.peekyou.com was ranked the 401st largest website in the U.S., according to Quantcast.

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Matt Caiola
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