ConnectivityWeek 2011 Conference in Silicon Valley Tackles Tough Question: Jobs

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Experts Explore Smart Grid Employment Opportunities in Silicon Valley and Beyond, May 23-26, 2011 at Santa Clara Convention Center

Geoffrey Moore, author and Managing Director of The Chasm Group, will be on hand at next week's ConnectivityWeek 2011 in Silicon Valley to address the relevance of “crossing the chasm” to the Smart Grid, as well as why we must create a compelling Smart Grid narrative and new business models that overcome the pull of the past.

Professionals with diverse backgrounds, including those in engineering, finance, legal, operations, manufacturing, or sales and marketing will gain invaluable insights into how to transfer their skills to the Smart Grid arena.

ConnectivityWeek 2011 puts a spotlight on prime Smart Grid job and new business opportunities in Silicon Valley -- where the unemployment rate of 10.6 exceeds the national average by more than a percentage point (1). With more than 100 sessions dedicated to this booming sector, ConnectivityWeek will paint a clear picture of employment, entrepreneurial, and innovation opportunities in the space via dynamic Smart Grid discussions throughout the week.

The substantial influx of Smart Grid projects is projected to create approximately 280,000 new jobs between 2009 and 2012, according to a detailed report by KEMA (2), a global, leading authority in energy consulting, testing, and certification.

“Given the state of the economy and the promise of cleantech and the Smart Grid, we felt that it was important to have a hands-on workshop at ConnectivityWeek that would enable job seekers to capitalize on current Smart Grid job opportunities as well as afford them the opportunity to begin participating in this emerging employment area,” said Anto Budiardjo, president, Clasma Events.

A dedicated Career Development Workshop hosted by on March 25 and 26 at ConnectivityWeek will offer valuable insights on how to transfer existing skills to the Smart Grid arena.

“Workshop attendees will benefit from expert career guidance, including both a comprehensive resumé review and a best practices overview of proven job-hunting strategies from a team of professionals with extensive backgrounds in this growing niche,” said Puja Lakhlani, president, “Job seekers will also be exposed to a wide range of relevant topics covered by industry thought leaders.”

In career development sessions led by Menlo Park, Calif.-based Carol McLelland, founder and executive director of Green Career Central, attendees will be exposed to a variety of Silicon Valley and California companies, representing utilities, established and start-up high-tech companies, government, and more. Additionally, sponsors and exhibitors will be on hand to meet and connect with candidates interested in career advancement and employment within this fast-growing energy market.

“Professionals with diverse backgrounds, including those in engineering, finance, legal, operations, manufacturing, or sales and marketing will gain invaluable insights into how to transfer their skills to the Smart Grid arena,” Lakhlani said.

There is a $95 fee for attending the Career Development Workshop, taking place at ConnectivityWeek. More information is available at

About ConnectivityWeek

ConnectivityWeek 2011 will address the value propositions, business model, and technologies needed to deliver Smart Grid benefits both on the grid, and beyond the grid. Attending stakeholders will represent both sides of the meter, including: utilities, policymakers, energy consumers, IT, telecom, venture capital, entrepreneurs, and media.

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Clasma Events, Inc. specializes in strategic conferences at the center of the worldwide energy discussion. Focusing on Smart Grid, connectivity, and the new energy economy, Clasma’s major events include ConnectivityWeek, GridWeek, and Grid-Interop.

Clasma, GridWeek, ConnectivityWeek, and Grid-Interop are trademarks or registered trademarks of Clasma International Corporation. Other product or service names mentioned herein are the trademarks of their respective owners.


Allison Eckelkamp    
(508) 769-6276

Jeffrey Lettes
(408) 406-1161


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Jeff Lettes
C3PR/Global Media Strategy
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