Blush Gold, a New Gold Alloy Invented and Crafted by Evanston Based Fine Jewelry Designer, Eve J. Alfille

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Adding to the various colored gold alloy's in Eve's collection, Blush Gold brings a new look and dimension to precious gems and jewelry designs.

Evanston based and Internet retailer Eve J. Alfille Gallery and Studio unveiled today their new gold alloy, Blush Gold. Adding to her other alloy gold creation, Blonde Gold, Blush Gold was developed for her new jewelry Series to be released April 30th, 'First Light'.

Alfille, known for her worldwide expertise in pearls, began working with noble metals as a way to tell her story. Many years ago when Eve Alfille came to live and work in the United States, she found that Americans used only 14k yellow gold. Some foreign designers such as Eve, were already working in 18k gold which has a deeper yellow tone. "I then became interested in the properties of green gold which is almost a lime green and yellow color," said the French born artist. "Manufacturers in America were using 18k green gold, but didn't state its true color." Later, white gold and platinum became more widely used.

However, for Alfille, the white, yellow and platinum noble metals were too harsh for her jewelry Series. "I am interested in the subtleties of color," said Eve J Alfille. "When I developed my first alloy 10 years ago, 14k Blonde Gold, it was perfect with more of the 'off' colors or faint shades of gray and yellow and the chocolate tones of Champagne diamonds. Diamonds, sapphires and other gems take on a very different appearance when set in either the shiny or brushed blonde gold."

Although there are various alloys created in the marketplace, such as blue gold, and purple gold, these alloys have proven to be unstable and can only be used where stress is at a minimum. Alfille's blonde gold and now the blush gold can be used in various jewelry settings such as rings, necklaces and bracelets where stress on the metal can be much greater.

Prior to creating fine jewelry, Eve J. Alfille was a metal sculptor and archeologist where she honed her artistry and knowledge of history. "When I worked in large sculpture, I was interested in the types of metal that would change color over time," said Eve Alfille. "I worked with steel that would naturally show decay and change the appearance and bring new life to the art." Alfille's new creation, blush gold, not only does not alter with time, but complements nearly every skin tone.

The new Series will be released and celebrated on April 30, 2011.

About Eve J. Alfille Gallery & Studio
French-born, artist, archeologist and gem expert, Eve J. Alfille opened her Evanston, IL-based gallery and studio in 1987. The Eve J. Alfille Gallery & Studio and Internet retailer creates one-of-a-kind, art-inspired jewelry hand-crafted at the Gallery. Eve is also the founder of The Pearl Society and an officer of the International Pearl Association. Visit our website at http://www.evejewelry.com or Eve’s blog at http://www.pearlsociety.typepad.com.

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Cherise Kennerley
ROI MARKETING
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