ERA Re-teams with InventHelp for 2011 InventHelp®-INPEX New Product Showcase

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Hopeful inventors will square off during 2011 ERA D2C Convention at Wynn Hotel, Las Vegas

We are thrilled about our renewed collaboration with InventHelp to host the New Product Showcase.

The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer marketing, announced that it will team up again with InventHelp to present the InventHelp®INPEX New Product Showcase, which will take place during the 2011 ERA D2C Convention, September 13-15, 2011 at the exclusive Wynn Hotel, Las Vegas.

To kick off the 2011 competition, ERA will host a panel of direct response experts at InventHelp’s INPEX® Invention & New Product Exposition June 14-17 at the Monroeville Convention Center in Pittsburgh, Pa., to pre-qualify products for the InventHelp®-INPEX New Product Showcase at the 2011 ERA D2C Convention.

“We are thrilled about our renewed collaboration with InventHelp to host the New Product Showcase,” says Julie Coons, ERA president and CEO. “This event celebrates the entrepreneurial spirit by providing inventors a venue that highlights their innovative products.”

The Invent-Help-INPEX New Product Showcase enables inventors to present a two-minute pitch about their products to top retailers, along with a panel of expert judges who will choose the top five products. On September 15, professional pitch people will pitch each of those five products on the D2C catwalk located on the show floor.

“InventHelp and INPEX are very happy to again partner with ERA for D2C 2011. The ERA panel at INPEX is also a great opportunity for inventors to present their products directly to DRTV folks that are looking for new products for the direct response industry,” says Nicole Hait, InventHelp.

The InventHelp®INPEX New Product Showcase will take place in the Product Theater on the show floor 10:00 a.m. - 6:00 p.m. on September 14 and 9:00 a.m. - 5:00 p.m. on September 15. The “Pitch by the Pros” will take place 3:30 p.m. – 4:30 p.m. on September 15 on the D2C Catwalk, followed by the “Inventor of the Year” presentation at 4:30 p.m.

For more information or to register, please visit

InventHelp, “The Invent Help People,” is America’s leading inventor service company. We attempt to submit our clients’ invention ideas to industry in the hope of obtaining a good faith review. We use a variety of methods in our attempts to submit an idea or new invention to industry. This includes contacting companies through mailings, publicity, advertising and attendance at trade shows. InventHelp works with its sister company, Intromark Incorporated, in the event substantial interest is expressed by a company in an invention. InventHelp clients may participate in the Invention New Product Exposition (INPEX®) — held each year in Pittsburgh — where inventions and new ideas from around the world are exhibited.

The Electronic Retailing Association’s 2011 ERA D2C Convention is the 21st annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature more than 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as wide variety of events on the tradeshow floor. For more information, please visit

Representing a more than $350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response, while ensuring a favorable landscape that enhances e-retailers’ ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Acorn Corporation, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Jewelry Television, QVC, ShopNBC and Thane. For more information about ERA, please visit

Media Contact
Vi Paynich
Content Manager
Electronic Retailing Association
Tel. 909-606-3406


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Dave Martin
Electronic Retailing Association
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