IDSA Partners with Fast Company, Dow Corning, Microsoft and The Henry Ford for its International Design Excellence Awards

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As a media partner, Fast Company will feature an IDEA gallery and a table of top winners on Fastcodesign.com. “The IDEA program celebrates design excellence across industries, something we do every day at Fast Company,” said Fast Company editor Robert Safian. “Our ongoing partnership with IDSA helps to strengthen our relationship with the design community and spotlight design as a critically important factor to success in business today.”

Fast Company, Dow Corning, Microsoft and The Henry Ford are partnering with the Industrial Designer Society of America (IDSA) for its 2011 International Design Excellence Awards (IDEA®) program.

As a media partner, Fast Company will feature an IDEA gallery and a table of top winners on Fastcodesign.com. “The IDEA program celebrates design excellence across industries, something we do every day at Fast Company,” said Fast Company editor Robert Safian. “Our ongoing partnership with IDSA helps to strengthen our relationship with the design community and spotlight design as a critically important factor to success in business today.”

The Henry Ford in Dearborn, Mich., will house the winners as part of the institution’s permanent collection. “It is an honor to partner with the Industrial Designers Society of America,” said Patricia E. Mooradian, president of The Henry Ford. “This relationship allows us to expand our industrial design collection and create meaningful and memorable experiences with the very best examples documenting the process of design by today’s designers.”

“Design thinking, innovation and customer experience are now more important than ever in the design field,” said Andy Cargile, director of user experience at Microsoft. “The IDEA awards are a key vehicle for recognizing the global impact of design on people's lives and inspiring design excellence among all of us who practice it. Microsoft is proud to be a sponsor of the IDEA awards and what they represent.”

On April 6, the jury convened at Henry Ford Museum in Dearborn, Mich. for two-and-a-half days of hands-on judging and evaluation, emerging with their choices for the coveted IDEA 2011 Gold, Silver, Bronze and Best in Show. On June 30, IDSA will announce the Gold, Silver and Bronze winners and finalists and launch the IDEA 2011 gallery on IDSA.org with photos and information about the winners who passed the selection process. IDSA will announce Best in Shows at the 2011 International Conference on Sept. 17 at the IDEA awards ceremony in New Orleans.

Other sponsors include Core 77, Yanko Design, Curve magazine, media partners and facesofdesign.com and FUSE conference, media sponsors.

For more information on IDEA 2011, visit http://www.idsa.org/idea-2011-winners.

About IDEA
Started in 1980 by the Industrial Designers Society of America (IDSA), the International Design Excellence Awards program (IDEA®) fosters business and public understanding about the impact of design excellence on the quality of life and the economy. The IDEA program is considered one of the most preeminent design competitions in the United States with its scope and influence reaching far beyond U.S. boundaries.

About IDSA:
Founded in 1965, the Industrial Designers Society of America (IDSA) is one of the world’s oldest, largest, member-driven society for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. IDSA produces the renowned International Design Excellence Award (IDEA®) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly journal on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA's charitable arm, the Design Foundation, supports the dissemination of undergraduate scholarships annually to further industrial design education. The organization has more than 3,000 members in 27 chapters in the U.S. and internationally. For more information, visit http://www.idsa.org.

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