(PRWEB) May 21, 2011
Following the sell-out success of her previous two fashion collections, British pop superstar and style sensation Pixie Lott has returned with another show stopping summer collection for Lipsy.
The collection is split between two distinct themes being Pixie Party and California Dreaming which encompass Pixie’s personal style as well as this season’s hottest trends.
Pixie Party is inspired by the Lipsy girls love of partying and this seasons hottest catwalk trends including; colour blocking, brights and embellishment. Key features include asymmetrical dresses, hot colours of orange, pink and layered chiffons.
California Dreaming is all about vintage inspired style. This capsule collection has everything from playsuits, dresses and separates in summer florals, dusky pinks, and chiffons. Flashes of delicate embellishment and animal print feature across many styles and collection highlights include a super-stylish chiffon swing top and pretty print maxi dress for instant festival chic.
Commenting on the new collection Pixie said: “I’m having such great fun turning my fashion ideas into another exciting range and am overwhelmed with the response so far. This time I’ve taken my inspiration from the floaty feminine florals of the 70’s to the neon brights of the Miami party scene and what I love to wear out with my friends”.
Jeremy Stakol, CEO of Lipsy, said: “Pixie has such a distinctive and desirable style and we’re delighted to be working on our third collection together. Our customers have loved the previous two collections and the third range looks like the best one yet. Pixie has some terrific ideas, a real sense of fashion and is a delight to work with.”
The collection officially launches on 24th May and will be available exclusively in all Lipsy retail stores and concessions as well as through Lipsy’s website and via a limited selection of Lipsy’s wholesale customers. For more information visit http://www.lipsy.co.uk and watch Lipsy’s facebook page (http://www.facebook.com/lipsylondon).
To Celebrate the launch, Lipsy will be holding an exclusive press preview on 21st April at the Swarovski Crystallized Lounge.