By McCormack Public Relations Introduces Hospital Information Technology Communications Program

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"Meaningful Communications for Meaningful Use" enables hospitals to generate enthusiasm for information technology projects among clinicians, staff and community members.

By McCormack Public Relations now offers "Meaningful Communications for Meaningful Use," a program designed to enable hospitals to fully engage clinicians, executives, key staff and community members in information technology initiatives.

“Time and time again, you hear about how important it is for hospitals to promote and secure the cultural and behavioral changes that will truly help to make the most of technologies such as electronic health records,” says John McCormack, principal of By McCormack Public Relations. “To do so, though, hospital information technology departments need more than just the right software and technical training. They need a communications plan and the ability to execute it.”

"Meaningful Communications for Meaningful Use" is a customized program specifically designed to elicit support and enthusiasm for information technology initiatives. The program includes strategic communications planning, brand messaging, writing, graphic design, media outreach and training. Through the initiative, IT departments get all of the professional communications materials needed to succeed such as e-mail blasts, board updates, newsletters, community magazine articles, press releases, speeches, presentations and more.

“With the American Recovery and Reinvestment Act, the need for hospital information technology executives and managers to effectively communicate is greater than ever before. Meeting the incentive program’s requirements involves meeting very specific metrics – and to do so, end-users need to be in the communications loop at all times. As meaningful use evolves, hospital executives also need to effectively engage community members and patients as well. We offer the professional expertise that makes communications much easier and ultimately much more effective,” McCormack says.

John McCormack, Principal
By McCormack Public Relations

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John McCormack
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