uBoost’s CEO, John Bower, Selected as Panelist at SIIA

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Panel to Discuss Goals of Game-based Learning

John Bower, CEO of uBoost, is on the Game-based Learning Panel at the Ed Tech Industry Summit taking place on May 23rd at the Palace Hotel in San Francisco. uBoost provides customized retention and performance programs to its clients in the k-20 market.

The session, titled “Game-based Learning”, will cover game mechanics and game strategy used to inspire the imagination, arouse curiosity, teach problem solving and critical thinking skills in K-20 students. Mr. Bower will be joining panelists Andrew Coulson, President of MIND Research Institute; Megan Gaiser, CEO/CSCO of Her Interactive, Inc; and Victoria Van Voorhis, CEO of Second Avenue Software. The session with be moderated by Ellen Bialo, President of Interactive Education Systems Design, Inc.’s (IESD) and David Samuelson, EVP Director Games and Augmented Reality of Pearson.

“Automated positive feedback loops are both a key element in good game design and absolutely critical in supporting students’ feelings of competency and often act as a bridge to intrinsic motivation” said John Bower, CEO of uBoost. “Leader boards, achievement badges, leveling up, points and rewards are simply ways to give students frequent, consistent reminders that they are making progress and are capable of mastering the subject matter. We will discuss why school today is such a horribly designed “game” and what innovative programs throughout the country are doing to fix that.”

SIIA Ed Tech Industry Summit, produced by the Software & Information Industry Association, takes place on May 22-24, 2011 at the Palace Hotel in San Francisco. For more information about the conference visit http://www.spa.org/etis/2011/overview.asp

uBoost provides K-20 educators with an automated solution to deliver relevant recognition for positive behaviors and incremental academic achievement. Working with all age groups, curricula and achievement levels, uBoost partners with publishers, school districts, online schools, tutoring companies and private education companies (Kaplan, K12 Inc., Connections Academy, Scientific Learning, and Education2020) to design and implement customized recognition and rewards programs that foster student motivation, improve classroom behavior, and encourage parent engagement.

uBoost appreciates that students are unique – that they learn differently and that intrinsic motivation varies across subject areas. uBoost’s platform encourages students to put forth their maximum effort by recognizing their individual academic achievements in the form of performance-based badges, coveted spots on achiever leader boards, daily email alerts, and award points redeemable for rewards including forty charitable giving opportunities and access to games only available on uBoost. Clients may also offer merchandise and gift cards in their customized rewards catalog ranging in value from $.01 to $200.00.

New recognition tools, rewards, and contests are added regularly to keep up with students' changing interests and to ensure relevancy throughout the school year.

For more information about uBoost, call 808-377-4810 or visit:

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Dayna Itano
uBoost INC
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