“Most people leave a website before they have read a single word. Explainer videos change that,” says Angus.
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Collingwood, Ontario (PRWEB) May 26, 2011
This is a printed news story.
But if it were delivered as a video, viewers would engage longer, and learn more. They also retain information at a much higher rate than readers, if one applies the findings of a 1991 study by Allan Paivio of University of Western Ontario.
Paivio's research found that when visual information is paired with sound, memory retention skyrockets to 68%, compared to only 10% retention for visual information alone.
This is just one good reason why business should seriously consider video as part of their marketing strategy. And the redesigned Switch Video website outlines more beneficial reasons to focus on marketing video.
For businesses with a message to deliver online, Paivio's research has powerful implications. It shows that if businesses want customers to hear and remember their message, video animation is an effective marketing strategy.
There's also the added benefit that a marketing video production increases the time that a visitor stays on a website.
“Websites have about eight seconds to capture the attention of a visitor,” says Andrew Angus, founder and creative director of Switch Video, one of the video marketing services industry’s most-experienced production companies. “Most people leave a website before they have read a single word. Explainer videos change that.”
These facts are proving to be game-changing information for businesses as their customers not only expect to be welcomed and understood online, but they also need their questions answered quickly.
Switch Video makes it easy to engage potential customers by turning a company’s message into an entertaining, simple and straight-forward animated video production.
“Our team of professionals can explain an entire business in a 90-second video,” says Angus. “More and more, businesses are looking to simplify things for their customers and that’s precisely what we do. Our 5-week process guarantees a powerful video in a predictable timeline.”
It’s no secret people would rather see the movie than read the book and day-to-day information is no different. The two billion people watching YouTube every day show us that, whether it’s ridiculous pet tricks or personal finance strategy.
And smart businesses are getting it. Just Ask TD Canada Trust.
“There are tools and information available to help protect Canadians and combat fraud,” said Justin Hwang, Associate Vice President, Fraud Management at TD Canada Trust. Hwang reached out to Switch Video for help in explaining to his customers how to steer clear of financial danger. “The vast majority of fraud can be avoided if people are proactive and follow some simple tips.”
Simplicity is Switch Video’s business. That’s why Mr. Hwang and a quickly rising number of corporations and small companies are turning to the Collingwood start-up for an animated video to get their message out.
People remember names like The United Nations, Unisys, Microsoft, Pearson Education and Discover because good service is important to their success. So, with their clients’ needs in mind they reached out to Switch Video to take advantage of the impact a simple video can have on their website visitors.
"It's great to get feedback from our clients about the videos we produce." says Angus. "They're always amazed at the response they get from their customers.”
Response, indeed. The high demand for Switch Video’s product has caused a major growth spurt for the marketing group and their website has evolved to better illustrate the power of video for any kind of business.
"We're excited about the new site," says Angus about a simpler, sleeker more customer-focused online home. "We are in the explaining business and the new website shows that through video. It also features a massive portfolio, categorized by industry, which helps our own customers see what is possible. The videos are fun to watch, and to boot, they work.”
About Switch Video: Switch Video is one of the industry’s largest video production companies and is located in Collingwood, Ontario. Last year the 30+ member team produced more than 200 simple explainer videos to help big and small companies simplify their product offering through easy-to-watch, easier-to-understand videos in various languages.