Austin, TX (PRWEB) May 31, 2011
Ivy Worldwide, the leading social media and influencer marketing agency, today announced the publication of its new book, Social Media Judo, by Chris Aarons, Geoff Nelson and Nick White with Dan Zehr.
Social media judo is born out of the philosophy of successes Ivy Worldwide has in creating programs for clients by using minimal client effort and achieving maximum results. This is exactly why social media works for marketing and why it is drives ROI and is hyper-effective when done correctly.
Using the techniques found in Social Media Judo, marketers now have the information how to create their own "judo moves" that will
- Increase sales
- Cut marketing costs
- Boost engagement and, most importantly
- Pay for themselves with real revenue
Based on successful social media campaigns for major corporations as Hewlett-Packard Corporation, Adobe, AMD, AT&T, LG Electronics, Microsoft and Time, Inc. as well as a number of startups, the authors proved that social media marketing is effective in achieving maximum results without much effort on the part of the clients. Many companies start to use social media, but once it begins to work, they consider their campaign finished—they do not leverage the enormous untapped potential that is available with just a little more effort. The authors detail the best ways to help any business become “greater than the sum of its parts”.
Social Media Judo is a compelling read, full of fantastic information for any marketer that is trying to increase his or her company’s ROI through the very powerful medium of social media. The authors don’t hesitate to share their early failures as well as their successes, explaining how they rebounded after a particularly disastrous media campaign. They used their lowest point as a springboard for great success, and they offer concepts that can be utilized by any business, regardless of their size or what they are trying to sell.
For further information contact: Ray Robinson at 317-228-3656, via email at RayR(at)DogEarPublishing(dot)net, or through the website at: http://www.dogearpublishing.net
Social Media Judo
Chris Aarons, Geoff Nelson, and Nick White with Dan Zehr
Dog Ear Publishing
Available at Ingram, Amazon.com, Barnes & Noble and fine bookstores everywhere.
About Dog Ear Publishing, LLC Dog Ear Publishing offers completely customized self-publishing services for independent authors. We provide cost-effective, fast, and highly profitable services to publish and distribute independently published books. Our book publishing and distribution services reach worldwide. Dog Ear authors retain all rights and complete creative control throughout the entire self-publishing process. Self-publishing services are available globally at http://www.dogearpublishing.net and from our offices in Indianapolis, Indiana.
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