3-D Interactive Augmented Reality Children's Book Series Popar Debuts at the New York International Book Fair

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Popar™ Books use Augmented Reality (AR) technology to create an immersive reading experience that will allow the user to see their books come alive with incredible virtually “real” 3D objects and animations that will pop off every single page. Popar™ Books are designed to change the way we interact and experience stories, adventures, and learning.

Girl Reading Popar™ Books Bugs 3D

The butterfly is so real like its in the room!
-- Tesa: 6 years old

Digital Tech Frontier, Inc. (DTF), a leader and pioneer in interactive technology, debuts its revolutionary line of Popar™ children’s books at the New York International Book Expo of America on May 24- 26, 2011. Popar™ Books use Augmented Reality (AR) technology to create an immersive reading experience that will allow the user to see their books come alive with incredible virtually “real” 3D objects and animations that will pop off every single page. Popar™ Books are designed to change the way we interact and experience stories, adventures, and learning. This enchanting new series of AR books is ready to hit the shelves with its first three titles; Bugs 3D, Planets 3D, and Construction Machines 3D in New York City next week.

Popar™ Books Augmented Reality (AR) is a groundbreaking concept that uses a PC computer, any webcam, and special black and white patterned markers on each page, to make amazing 3D objects and animations appear in the real world that provide a high degree of engaging interaction that will maintain interest in the Popar™ Book series. Not only does every book come with 24 animations, they also come included with environmental 360° sounds, 3D educational digital toys, and an animated virtual reality game! With over 15 years’ experience in virtual and augmented reality applications, and being the first US based company to release AR children’s books, this new series aligns perfectly with DTF’s vision of merging cutting-edge technology with the commitment to exceptional and thought provoking education and reading.

Popar™ books will be leading the charge not only with its 3D interactivity, but with its comprehensive educational fun facts, vibrant colorful images and illustrations, as well as its release of many future books ranging from Desert Animals 3D, to Wonders of the World 3D, all the way to educational books to aid in learning the alphabet and numbers. These books are geared towards the pre-school to pre-teen demographic, but are fun for the whole family! At a retail price of only $27.99, which is much lower than a standard video game, these books have so much to offer children from both an educational and entertainment stand point. Check out our commercial at http://www.PoparBooks.com!

An engaging adventure awaits you within each of these wonderful books just with the turn of a page. Popar™ books put you in the driver’s seat as rockets blast off, rovers drive on mars searching for life, butterflies fly out of your page, and excavators dig massive holes! Your excursions utilizing Popar™ books will let you go places and see things that you never thought were possible. Come join us at the New York International Book Expo of America and watch the magic happen. Read it, See it, Be it!

About Digital Tech Frontier
Phoenix-based Digital Tech Frontier (DTF) is an industry leader and pioneer in the development of interactive educational technology. DTF is the largest distributor of educational virtual reality equipment throughout the United States. They have developed the first immersive Augmented Reality learning application that is being utilized in K-12 classrooms as well as at the collegiate level. Over the last 15 years they have has numerous national corporate customers including: Disney, AT&T, Honeywell, Hyatt Regency, 21st Century Fox, Nokia Communications, ServiceMaster, Exxon, Budweiser, Thompson Newspapers, Allstate Insurance, Chase Bank and IBM. Founded in 1996, DTF’s innovative technologies have been featured in Business Week, Popular Science, Time, and Wired magazine. Visit us at http://www.digitaltechfrontier.com.

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Robert Siddell
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