Distinctively Diva Launches the Beauty Diva Network iPhone App— Beauty with Purpose: Getting Homeless Families Off the Streets

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The Beauty Diva Network by Distinctively Diva brings a fresh approach to mobile marketing for the Beauty and Fashion Industry while helping homeless women and children get a new start. Beauty Diva™, a new iPhone® app in beta testing combines old fashion marketing with the latest technology reaching potential customers where they are, on their smart phone. The non-profit A Bed of My Own, Inc. (501c3 pending) receives 25% of the profits from Distinctively Diva to support stable housing, living wage job-training and support services for the entire family.

Harvard grad sociologist Maureen O’Crean, MBA/MIS (University of Albany) believes in the American dream for everyone and is launching a new initiative with a dual purpose: to assist local businesses in the Beauty and Fashion industry reach more customers and to help homeless families get off the street. The Beauty Diva Network by Distinctively Diva, http://www.theddbn.com, combines the best of what women want—beauty services and the latest fashions with what local businesses need—paying customers. A Bed of My Own, Inc. (501c3 pending) receives 25% of the profits for the economic rehabilitation and recovery of homeless women and children.

“Service Businesses, like hair stylists, nail salons, massage therapists and skincare providers, can only discount their services for a limited time before they are out of business,” states Maureen O’Crean, founder of Distinctively Diva, http://www.distinctivelydiva.com, an online community of women that delivers a positive message of self-esteem and happiness. “Businesses need to adopt new technologies on the local level to keep our communities healthy and thriving. Social Media tools like Facebook, Twitter, YouTube or Linkedin can be overwhelming to brick and mortar store owners. Business experts predict that local businesses which don’t adapt won’t be here in a few years. We make it easy for business owners to stay current and profitable,” concludes O’Crean, a Business Strategist and Coach featured in Entrepreneur Magazine (Feb, 2006).

The Beauty Diva Network by Distinctively Diva (theddbn.com) is an exclusive marketing hub with a Code of Ethics for the Beauty and Fashion industry. The membership based network is comprised of 10 categories of local businesses that cater to women: hair salons, nail salons, fashion boutiques, fashion accessories, spas and skincare, massage therapists, makeup artists, health, wellness and fun (limo, party planners, etc.) and Bridal services round out the field. In the launch phase, Beauty Diva, the iPhone app in beta testing is limited to 4 businesses per category per zip code and delivers business information to the consumer based on location, price points and services. Developed to be national in scope, a special search function allows travelers to enter the zip code of their destination to find local providers ready for them when they arrive. When available through iTunes, the app is free to the consumer. Business Membership in the network is on an annual basis for $1,997 and flexible payment plans make it an affordable marketing solution for local businesses. Demonstration models are under currently under development in the South Bay and Northern California and nationwide this summer.

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MAUREEN O'CREAN
Maureen O'Crean PR
(310) 379-9620
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