Alterian Announces Partnership with Buxton to Offer Full-Service Database Marketing Platform

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The integration of Alterian’s suite of marketing products and Buxton’s customer analytics capabilities provides an all-encompassing marketing solution to clients, from data visualization and manipulation to the creation, management and assessment of campaigns.

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In our competitive landscape, continuing to offer innovative, user-friendly client solutions is critical for growth and survival.

Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced a new partnership with Buxton, the leader in customer analytics for market planning and marketing services.

Buxton currently provides analytics for retailers, restaurants, healthcare organizations and consumer packaged goods (CPG) manufacturers to identify who their customers and prospects are, where they are located and the value they have. The partnership enables Buxton to integrate Alterian’s turnkey campaign management and analytics tools with Buxton’s existing intelligence, ultimately resulting in highly-targeted and increasingly effective marketing campaigns for its clients.

“In our competitive landscape, continuing to offer innovative, user-friendly client solutions is critical for growth and survival,” said Mike Talbot, President of Alterian. “We believe analytics are the crux of the marketing industry, which is why a partnership with Buxton was a natural fit. Together we have become richer in customer data and analytics, and that gives us the ability to offer new business solutions to address our clients’ needs.”

Buxton clients will also have direct access to their data within Alterian’s marketing suite, enabling them to view, analyze and learn from the customer insight for enhanced decision making and tailored marketing campaigns. The combined Alterian-Buxton offering gives clients direct access, providing them with a means for creating, managing and assessing their campaigns.

“Alterian provides us with the best-in-class technology that we’re able to put directly in the hands of the client,” said Charles Wetzel, president and CEO of Buxton. “By combining our customer analytics and industry experience with Alterian’s data visualization and management software platform, we’re able to help our clients make more informed and intelligent business decisions. We look forward to expanding this partnership into other areas, such as social media, for enhanced customer analytics and more dynamic offerings.”

About Alterian
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email and Campaign Management & Analytics.

Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit or the Alterian blog at

About Buxton
Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization's best customers and find more like them anywhere in the U.S. Among its 1,900 clients are retailers Lowe's, Sally Beauty Supply, New Balance, Restoration Hardware and Applebee’s. For more information, visit


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Jackie Lampugnano
Walker Sands Communications
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