The DFI Group Unveils Hybrid Social Media Program

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Integrated Approach Optimizes Online Visibility and Exposure

The DFI Group, a public relations and social media firm, for technology and B2B markets, today introduced its Hybrid Social Media program – a more effective way for companies to obtain media coverage, while boosting their market presence and online visibility. The program combines the new wave of social media along with traditional media and wire services to achieve optimum results.

"Business Wire has promoted the ‘hybrid approach’ to media for years,” said Monika Maeckle, Vice President of New Media for Business Wire. Pointing out that a mention in the Wall Street Journal or a retweet from Guy Kawasaki can both change a company’s life," Maeckle added: “It’s not an either/or situation. Combining the authority and credibility of established media outlets with the sharing and searching power of the social sphere results in the best outcomes.”

Although social media has made huge inroads, the tendency for young companies to overlook traditional media has had a negative impact on market exposure and their ability to attract new customers and partners. According to the third annual Survey of the Media in the Wired World, 75 percent of reporters use Facebook and 69 percent use Twitter, while a mere 1 percent said they want to be contacted via Twitter or direct message on a social network. The survey was led by Jen McClure, President of the Society of New Communications Research (SNCR) and Don Middleberg, Senior Fellow and CEO of Middleberg Communications.

“Social media is highly effective but still has yet to achieve the level of access and market penetration provided by traditional media and wire services,” said James Malone, founder of California-based Maxima Public Relations. “To enjoy maximum penetration into target markets, audiences and media, we combine traditional media resources with social media and blogs, utilizing all available media and distribution services such as Business Wire, Twitter and Facebook, taking advantage of both mediums to achieve phenomenal gains in awareness and online visibility.”

Hybrid Social Media Program
1. Develop positioning statements and compelling corporate message
2. Research and pitch key reporters, social media and bloggers
3. Follow-up ferociously to gain interest and attention
4. Complement with fresh content, updates and news announcements
5. Monitor Feedback and exposure, and adapt strategy as required        

About the DFI Group
The DFI Group is a public relations and social media firm, focused on the technology, and business-to-business markets. The firm was founded by David Finkelstein, who has consulted with a myriad of technology companies in Silicon Valley, Canada and beyond. Services are designed to raise company awareness, and online visibility, while driving product demand and investor interest. The DFI Group provides additional strategic and writing services, including: press releases, product/corporate positioning and message development, blogging and investment & analyst presentations.


For further information contact:
David Finkelstein
The DFI Group
(416) 300-4150


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