WinkBall Films the National Digital Conference as it Encourages Everyone to Go ON ND11 Conference

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The UK’s No. 1 Video Website to Video-Interview Attendees Including BBC Director-General Mark Thompson, Jeremy Hunt MP, Gloria Hunniford and Stacey Solomon!

WinkBall and their unique reporter network coverage captured all the action and passion as it happened

As a British company in an US-dominated market, WinkBall, the UK’s fastest growing website, always wants to celebrate the online world, and its video coverage of events, capturing the passion as it happens, brings the real world alive online to the rest of the world - long after the event is over. So WinkBall were delighted to be asked to cover the Go ON ND11 Conference in conjunction with UK Digital Champion Martha Lane Fox’s Race Online initiative.

Despite the internet being used by millions in the UK, there are still over 9 million adults in the UK who have never been online, 4 million of which are also amongst the most disadvantaged. To counter this, Martha Lane Fox created Race Online 2012, which aims to help millions more people get online by the end of the London Olympic year. And it is this week, on 11th and 12th May 2011, that Britain hosts its sixth National Digital Conference Go ON ND11; an event that aims to inform and celebrate the Internet’s power.

WinkBall had 50 uniformed video reporters at the conference spanning the 2 days, video-interviewing all clients and stallholders. WinkBall reporters had already interviewed many of Lane Fox’s volunteer network of digital champions – all of whom help get others online in their spare time – before the conference as case studies, and these interviews were edited into a film shown on the big screen at Old Billingsgate in the heart of the City of London during the conference.

WinkBall and their unique reporter network coverage captured all the action and passion as it happened at this crucial time, which painted a distinct video picture of the conference from an engaging citizen’s perspective. Every interview appeared on a WinkBall megawall - an amazing technological achievement on which you can see every video shot at the conference.

This is where you will see a diverse range of people, from BBC Director-General Mark Thompson and Stacey Solomon next to ordinary members of the public who are volunteering their time to show someone they know how easy it is to go online for the first time.

You can follow events on WinkBall, and continue to spread the word and get people online. Access all of our conference footage here:

What do you think of the race to be online? Leave your thoughts on!

About WinkBall

WinkBall is the British video network that specialises in capturing the public’s passion at events - as they happen - and providing vox-pop and video services to clients worldwide.

Now the UK’s no. 1 video website, WinkBall’s interactive Video Walls, Blogs, Forums and Messaging technologies create the ultimate online presence by engaging with the people who truly matter. This provides a dynamic, mass media, social and participatory experience to connect with the public and targeted communities. Services include vox-pop creation, consumer interviewing, market research, event coverage, video reporter hire, and business and product videos.

Featured on the BBC, CNN, CNBC, Sky News and many more, WinkBall were also nominated finalists in the PR Week Awards 2010 and the CIPR Excellence Awards, 2010.
The technology was designed and built in London in 2005 as a quintessentially British collaboration between academic inventiveness (Goldsmiths, University of London) and commercial endeavour. Co-founded by Dr James Ohene-Djan and Duncan Barclay and launched 18 months ago, has had nearly 35 million hits (about 1.25 million regular viewers per month) and has a growth rate of 25% per month.

Contact WinkBall:
Info(at)winkball(dot)com                020 8962 3030
Head of Press:
Jennifer(at)winkball(dot)com                020 8962 3033

Contact WinkBall’s PR, Max Clifford Associates:
Victoria Cameron
Victoria(at)maxclifford(dot)com                020 7408 2350

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