Fashion Takes Function for a Ride with TAG Heuer RACER Eyewear

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A must have look for racing enthusiasts, RACER ultra-light sport sunglasses showcase both style and precision in a whole new hue (http://www.tagheuer.com/eyewear).

TAG Heuer Avant-Garde Eyewear debuts RACER sunwear in two new hues.

The success of this collection has been its ability to merge stylish design elements with the technical quality precision and performance synonymous with the TAG Heuer Eyewear name – allowing sport to be practiced in optimum comfort.

The RACER sunglass line from TAG Heuer Avant-Garde Eyewear (http://www.tagheuer.com/eyewear) has been one of its most sought-after frames – and this summer, two new shades make their debut. The success of this collection has been its ability to merge stylish design elements, like the iconic wristband shape found in TAG Heuer Link watches, with the technical quality precision and performance synonymous with the TAG Heuer Eyewear name – allowing sport to be practiced in optimum comfort. But as style and innovation evolve, so has the RACER.

The new hues – brown with red gold and polarized brown lenses and white with champagne gold and gradient brown lenses – are ideal for the transition from season to season. Handcrafted in France, the frames feature the same shock-resistant composite and scratch and impact-resistant polycarbonate lenses as its predecessors, making them a great choice for everyday wear.

The RACER collection featuring new colors will be available in June 2011 at authorized TAG Heuer Eyewear retailers nationwide. MSRP from: $205.00 - $350.00

TAG Heuer – maker of high-end sports watches and chronographs since 1860 – has been applying the same standards for design and quality found in their timepieces to the creation of exceptional eyewear since 2002. All TAG Heuer Avant-Garde Eyewear (tagheuer.com/eyewear) lenses are shatter-resistant, ultra-light and provide 100% UV-A and UV-B protection. TAG Heuer Eyewear is available at authorized retailers nationwide.

Press: For more information, please contact Katie Denman at S3 Public Relations: 973.257.5533 or kdenman(at)s3s3s3(dot)com.

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Katie Denman
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