“Lashes are the 'it-girl' of makeup right now,” said President of The Lano Company Miranda Coggins. “We want women to be able to have sweeping lashes with a mascara formula that was not only water resistant but also conditioning."
Kansas City, MO (PRWEB) May 21, 2011
Pure Illumination's new LED-lit Natural Defining Mascara is sweeping into stores as a new part of their ever expanding product line. With long lashes being the current focus of cosmetic trends, Pure Illumination is now offering a nature inspired formula that is water resistant.
Several features of Pure Illumination's new mascara make it unique. This Midnight Black mascara uses lanolin to help both condition and nourish lashes, resulting in a glossy, high-shine finish. A dual-purpose brush works to both lengthen the lashes and then separate them for a sweeping, defined look. The twist-top LED light helps reduce shadows under the eyebrows for expert application while the side mirror is perfect for on-the-go application.
“Lashes are the 'it-girl' of makeup right now,” said President of The Lano Company Miranda Coggins. “We want women to be able to have sweeping lashes with a mascara formula that was not only water resistant but also conditioning. The lanolin in our Natural Defining Mascara does just that.”
Not only does the lanolin in this product provide conditioning for gorgeous lashes, but the packaging also features a dual-sided brush, twist-top light and a side mirror, allowing for expert placement and long, lush lashes.
The Lano Company’s key ingredient for its product is lanolin which known for conditioning, waterproofing and protecting sensitive skin. In this mascara, Lanolin is a conditioning component that helps eyelashes.
“With a simple twist of the wrist, women can now brush on dramatic, stunning lashes,” stated Coggins.
Pure Illumination's Natural Defining Mascara joins other successful products in the cosmetic line – Pure Illumination Lip Gloss, Plumper and Nail Polish. Pure Illumination Natural Defining Mascara retails for $25 and is available for purchase online with free shipping at http://www.TheLanoCompany.com; at specialty boutiques, salons and spas; or by calling 1-866- 4MY-LANO.
About The Lano Company: The Lano Company was literally “cooked-up” by a regular person with a need that wasn’t being met. As new mom with lots on her plate, Miranda Coggins was uncomfortable and needed a solution for her chronic chapped lips. She finally reached for the lanolin, which is used for women who are breastfeeding. Feeling relief, she knew she was onto something. After trial after trial in her kitchen, she found a formula that worked, and a company was born. Specializing in lanolin-based cosmetic products, The Lano Company now produces high quality products inspired by nature such as Lano Lip balms, natural hydrating lip therapies in a wide variety of colors, lip scrubs, mascara and even aromatherapy candles. For more information, please visit http://www.TheLanoCompany.com, email LanoOrders(at)comcast(dot)net or call 1-866-4MY-LANO.
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