Alterian and The Agency Inside Harte-Hanks Extend Relationship to Underpin Social CRM Initiatives

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The Agency Inside Harte-Hanks will leverage social media marketing software from Alterian to develop and elevate innovative strategies for customer engagement.

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By extending the alliance with Alterian, The Agency Inside Harte-Hanks enhances its social CRM offering by pairing its social media expertise with best-in-class tools.

Alterian (LSE: ALN), the leader in customer engagement technology and solutions, and The Agency Inside Harte-Hanks, a full-service relationship marketing agency within Harte-Hanks, Inc. (NYSE: HHS), will further their relationship to provide a holistic social CRM offering to their clients.

The breadth of social media monitoring and engagement capabilities provided by Alterian SM2 helps enable The Agency Inside Harte-Hanks to provide its clients, from retail to automotive to pharmaceutical, with a holistic view of customers to assist in the development of a comprehensive customer engagement strategy. Through the extensive use of Alterian SM2, The Agency Inside Harte-Hanks is able to collect and analyze a vast amount of social media data necessary to provide clients with new and innovative methods for engaging with customers, and execute on that engagement.

“Our relationship with Alterian gives us an important tool to stay at the forefront of multichannel relationship marketing,” said Jeannine Falcone, Corporate Vice President and Managing Director of The Agency Inside Harte-Hanks. “We’ve seen positive results from our clients using social media, and we want to further that by delving into social channels for more in-depth customer insight. Alterian SM2 helps us evaluate user-generated content beyond mainstream social media sites, giving us the capabilities to drive specific strategies for clients to improve business results.”

By extending the alliance with Alterian, The Agency Inside Harte-Hanks enhances its social CRM offering by pairing its social media expertise with best-in-class tools. The tools provide a means to more efficiently direct clients through acquisition and customer communications initiatives and improve relevancy and engagement with their customer. The Agency Inside Harte-Hanks has used Alterian SM2 to identify opportunities for changes in clients’ marketing strategies that led to improvement in customer response.

“We are delighted to be partnering with an innovative group such as The Agency Inside Harte-Hanks to drive success in social media engagement for their clients,” said Mike Talbot, President of Alterian. “Social media engagement should be part of every marketing organization’s plan, and executing with the right data, technology and skills underpins the significant benefit that can be achieved.”

About Alterian
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.

Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit or the Alterian blog at

About The Agency Inside Harte-Hanks
Part of Harte-Hanks, Inc. (NYSE: HHS), The Agency Inside Harte-Hanks is a full-service, multichannel relationship marketing agency specializing in direct and digital communications. With award-winning strategy, creative and implementation services, The Agency Inside helps marketers within targeted industries understand, identify, and engage prospects and customers in their channel of choice. Recognized and respected as a market leader for many decades, it is our mission to deploy world-class, data-driven, multichannel relationship marketing programs that address each client’s acquisition, cross-sell, retention and loyalty needs. Visit for more information.


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Jackie Lampugnano
Walker Sands Communications
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