Little Known Search Engine Strategy - Revealed by Ogilvy & Mather

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Ogilvy & Mather keep their clients happy (and their websites on page one of the search engines) by using a new, relatively unknown resource.

Traffic Percentage by Ranking

Traffic Percentage by Ranking

We were pretty skeptical that the strategies would work at the level our clients compete at.

Todd Herman is an OgilvyOne consultant. In 2010 he won Ogilvy's contest for "World's Greatest Salesperson".

They subsequently hired him to work with the "digital marketing" team for some important OgilvyOne clients.

And Todd recently revealed a little known strategy he uses for keeping OgilvyOne "digital marketing" clients happy, in this email.

As you can see, Todd & his OgilvyOne clients rely, in part, on SEO strategies from the guys over at, an online community for marketers & search engine specialists.

Ogilvy & Mather is widely respected as one of the largest and most accomplished ad agencies in the world. They reportedly earn in the neighborhood of $2 billion in annual revenues.

Not only do they get their clients exposure with advertising campaigns, but they also provide public relations services and marketing services.

One very important "marketing service" includes getting their clients' websites ranked highly in online search engines, such as Google and Bing. And that is where a community like "Bring the Fresh" can come in handy, with tips and best practices.

For a website to show up # 1 in the search results on Google and/or Bing, for extremely competitive search terms... it takes tremendous effort. Many large companies pour millions of dollars into "search engine optimization" campaigns.

For example: a search for "insurance" reveals companies like Geico, AllState, StateFarm and more, all battling it out for the coveted # 1 organic ranking.

With the top position getting an estimated 42% of the clicks from these searches, and the 2nd position dropping all the way down to just 11% of the clicks, the difference between # 1 and anything else can dictate a substantial loss or gain in revenue.

Not to mention, bragging rights.

About "Bring the Fresh": is a small online marketing community run by long time SEO strategists and online marketers, Kelly Felix and Mike Long.

Kelly and Mike pride themselves on helping their own clients make money online - from the average Joe who is looking to supplement his income, to small businesses that need a little help getting to the next level, all the way up to high-level consultants and companies like Todd Herman and Ogilvy.

For further information, contact:

Kelly Felix

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