VitreoQR, LLC, in Association With DENSO, the Inventors of QR Code Technology, Announces the Deployment of the Definitive QR Code Webinar

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Four-part webinar series covers QR Code technology and how to achieve highest ROI for every campaign. The webinar reviews best practices to insure your QR Codes are successfully scanned and that your brand is protected.

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This webinar is specifically focused on delivering the technical information governing QR Codes and none of the hype that seems to have taken center stage in the world of QR. It's about delivering content that is factual and accurate.

VitreoQR, the Premier North American distributor for DENSO QR Code® software solutions, announced a four-part webinar series that will focus on the essentials of QR Code technology. The webinars will explore ISO compliance specifications, security of QR Code content, liability of URL shorteners, the ease and importance of mobile optimization, and how to employ analytics to measure the success of a campaign.

The QR Code is a two-dimensional barcode that can hold many times more information than one-dimensional barcodes. The QR Code is increasingly appearing in advertising as well as on signs, posters, business cards and a wide array of other items. By scanning a QR Code with a smart phone, consumers can be directed to a specific web page or receive targeted messages such as a special offer, discount coupon, product or store information, etc.

“We are inundated every day with phone calls from people across the country wanting to get credible and accurate information about how to use QR Code technology, what the best practices are, and how to create campaigns that are secure and successful,” said Michael Balas, founder and CEO of VitreoQR. “This webinar series is specifically designed to communicate the advantages of using specialized software when creating QR Codes to protect an organization and it’s brand, from security breaches and deliver campaigns with concrete ROI. DENSO is the inventor of QR Codes, and since VitreoQR is DENSO’s Premier Distributor in the U.S. and Canada, people are coming to us to learn about DENSO technology.”

“The webinar will cover the four cornerstones of a successful QR Code deployment,” added Dave Wickman, Co-Founder and CTO. “These cornerstones are QR Code compatibility: using URL shorteners, optimizing content for peak performance for a mobile device and using statistics to compare campaigns for maximum success.”

The first of the four webinars will be held on Thursday, June 2nd, 2011 at 2:00 p.m., EDT, and the remaining webinars will take place at the same time on the three succeeding Thursdays, June 9th, June 16th and June 23rd. For more information, visit

About VitreoQR
VitreoQR, based in Cleveland, Ohio, is dedicated to delivering the most technically viable QR Codes and marketing strategies for its clients. VitreoQR technology is built to meet business-strength requirements. Designed specifically for the QR Code mission-critical client who requires the highest possible degree of data security, VitreoQR can deploy perfectly mobilized content and can return state-of-the-art statistics and analytics. These elements are crucially important to corporate, educational, institutional and government organizations. For more information, call (216)-539-9560 or visit

DENSO ADC, a pioneer of CCD technology and inventor of the QR Code, is among the
world’s largest manufacturers of mobile data-capture systems. DENSO ADC manages sales of its barcode-scanner products throughout North and South America. For more information, visit

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electric, electronics and information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 35 countries and regions (including Japan) and employs approximately 120,000 people. Consolidated global sales for the fiscal year ending March 31, 2011, totaled US$37.7 billion. Last fiscal year, DENSO spent 9.1 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges.

In the Americas, DENSO employs more than 16,000 people with consolidated sales totaling US$6.4 billion for the fiscal year ending March 31, 2011.

QR Code is a registered trademark of DENSO


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