Phizzle Powers Starbuck’s ‘Latte Love’ SMS Mobile Marketing Campaign for Westfield Valley Fair

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Utilizing Phizzle’s web-based platform, Westfield Valley Fair introduced its first mobile campaign titled ‘Latte Love’ in partnership with Starbucks™.

“Westfield Valley Fair is an early-adopter of digital marketing and we are thrilled to be working closely with them to provide their shoppers with an engaging mobile experience,” said Ben Davis, chief executive officer of Phizzle.

Phizzle, a mobile marketing technology company providing audience engagement solutions to grow fan and community loyalty, drive monetization and harness brand equity, announced that it is powering Westfield Valley Fair’s most recent mobile marketing campaign to directly engage shoppers with promotions and discounts delivered via mobile devices.

The mobile-based initiative extends Westfield Valley Fair’s ongoing cross-channel marketing capabilities intended to support digital efforts to connect with consumers by providing engaging mobile experiences designed to create a greater affinity and loyalty to the many brand-name retailers located at the Westfield Valley Fair.

“With the rapid adoption of mobile phones and increased consumer use of mobile devices on their path to purchase, we have made mobile an integral part of how we communicate to our shoppers,” said Laura Vestal, Director of Marketing at Westfield Valley Fair. “Phizzle has been a strategic partner in assisting us to reach our audience and is committed to helping us enhance the shopping experience for our customers.”

Founded in 2006, Phizzle has deep experience with retailers, restaurants and consumer packaged goods manufacturers, among others. Utilizing Phizzle’s web-based platform, Westfield Valley Fair introduced its first mobile campaign titled ‘Latte Love’ in partnership with Starbucks™. The in-store call to action promotion driven by Phizzle presented Westfield Valley Fair’s shoppers with the ability to “opt-in” via text message and receive a $1 coupon for any Starbucks (within Westfield Valley Fair) purchase of $4 or more.

Phizzle’s robust platform provided comprehensive, real-time reporting analytics, and tracked customers’ response to the ‘Latte Love’ campaign, which provided Westfield Valley Fair with the ability to both optimize its return on marketing investment and understand the shopper behavior. Promotion of the campaign has been driven by signage throughout the Center, as well as aggressive social media outreach inclusive of Twitter and Facebook.

“Westfield Valley Fair is an early-adopter of digital marketing and we are thrilled to be working closely with them to provide their shoppers with an engaging mobile experience,” said Ben Davis, chief executive officer of Phizzle. “Through innovative design, rapid execution and attention to customer service, we are continuing to work with retailers to engage with customers and national brands.”

About Phizzle
Phizzle is a mobile marketing technology company providing audience engagement solution to grow fan loyalty, drive monetization and harness brand equity. Only Phizzle has the unique combination of tools that enhance your brand through real-time, mobile interaction. Partnering with digital and media agencies, publishers, wireless carriers and brand advertisers, Phizzle delivers an array of mobile advertising solutions.

With extensive industry experience servicing brand-name sports franchises such as the New York Knicks, Cleveland Cavaliers and Philadelphia 76ers; entertainment venues such as the world-renowned Madison Square Garden, broadcast companies such as Fox Sports Net, retail establishments such as the prestigious Westfield Shopping Centers and mobile carriers, Phizzle is the provider of choice to boost mobile marketing programs.

In a world where everyone is mobile and brands require more from their marketing campaigns, Phizzle creates an effective, easy and simple solution for brand engagement and interaction -- anytime, anywhere.

For more information, please visit Phizzle at http://www.phizzle.com

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