Triad Retail Media Selects Operative for Advertising Business Management

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Leading Digital Retail Media Provider Aims to Reduce Costs and Streamline Operations with Operative.One

Operative, the advertising business management company, today announced that Triad Retail Media, the market leader in creating, managing and operating digital retail media programs for highly trafficked retail websites, has selected Operative.One to drive operational efficiencies and cost reductions across their organization.

Specifically, Triad Retail Media will use Operative.One to:

  • Reduce RFP execution costs
  • Reduce campaign execution costs and error rates to less than 1%
  • Effectively manage and maximize yield
  • Create and deliver new, competitive product packages; reduce unsold inventory
  • Conduct inventory reporting and analysis; reduce campaign billing costs and error rates to

less than 1%, and collect 100% of contracted revenue in less time

“Triad is focused on improving efficiency across our organization,” said Brian Quinn, chief revenue officer at Triad Retail Media. “We needed a solution that was highly evolved and that could drive operational efficiencies across the business, from ad sales to ad operations to finance. Not only do we expect Operative.One to drive efficiencies and reduce transaction costs, but it will become a critical component of our advertising business as we explore new ways to package products in order to help our clients grow.”

“Media companies are spending nearly 30 percent of their revenue to execute advertising related transactions due to operational inefficiencies and disconnected systems, people and processes,” said Kelly Ford, Senior Vice President of Marketing at Operative. “That number is unsustainable if media companies want to grow and compete effectively. Operative.One gives media companies business transparency, helping them balance cross-organizational efficiencies with innovation so they cannot only reduce operational costs, and also create and deliver new, premium products. We are delighted to have been selected by Triad to help drive down their advertising transaction costs and deliver new insights into their business operations.”

To hear more from Brian Quinn on Triad’s selection of Operative.One, please visit our YouTube channel at

For more information on Operative, visit

About Operative

Operative Media Inc. is the advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS based platform and technology-enabled services help media industry leaders and their partners balance operational efficiency with innovation to reduce transaction costs and boost advertising revenue. Launched in October 2010, the Operative.One platform brings together the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. More than 200 industry leaders, representing more than 30 percent of digital advertising revenue in the United States, rely on Operative including The Wall Street Journal, MSN, OMD, NBC Universal and National Public Media.

About Triad Retail Media

Founded in 2004, Triad Retail Media ( is the market leader in creating, managing and operating digital retail media programs for highly trafficked retail websites. Triad’s unique approach to retail advertising provides upside for retailers, brand advertisers and shoppers. Contextual and relevant advertising provides a much richer online shopping experience while giving brands the opportunity to engage shoppers while they’re making purchase decisions. This custom advertising approach goes far beyond the banner and standard ad networks.

Triad Retail Media’s leading retail clients include Walmart, eBay, Toys“R”Us, CVS, Sam’s Club, Dell and many other notable retailers. The company was recently named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in Tampa, Florida, Triad employs more than 265 people in six offices nationwide.

For Media inquiries contact:
Amy Inlow, Director of Marketing & Communications Operative


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Kelly Ford
212 414-8910
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