GoBankingRates and RateWatch work in tandem to better the growth of community banks and local credit unions.
El Segundo, CA (PRWEB) May 23, 2011
GoBankingRates and RateWatch recently teamed up to provide community banks and local credit unions with the ability to generate new customers/members online while continuing to receive competitive pricing intelligence. The agreement between RateWatch and GoBankingRates allows RateWatch to offer its clients the opportunity to market their CD rates, savings rates, home loan, and auto loan products within the GoBankingRates web community. The two organizations intend to work in tandem to better the growth of community banks and local credit unions.
The GoBankingRates web community is comprised of more than 1500 local websites, such as http://www.ChicagoBankingRates.com, http://www.CaliforniaBankingRates.com, and http://www.MilitaryBankingRates.com, wherein the company publishes unique personal finance content and features local financial institutions’ deposit and loan rates. Through this web community, GoBankingRates reaches more than 650 US market areas and receives more than 3 million monthly unique visitors. GoBankingRates captures consumers searching for personal finance products and guides those consumers onto one of their city or state websites where the consumer will find a featured bank or credit union product.
Since 1989, RateWatch has been generating competitive interest rate and fee reports for financial institutions, and has built longstanding relationships with banks and credit unions across the nation. RateWatch provides a one-time or subscription-based reporting service, assisting their clients with key price-setting information for deposits, loans, and fees. RateWatch’s 5000+ clients rely on the strength of RateWatch’s report intelligence to make bottom-line decisions on a daily basis. Building on this trusting relationship, RateWatch can confidently offer their clients the opportunity to market themselves online through the GoBankingRates web community.
Brett Rossmann, CEO of GoBankingRates.com, is “excited about the opportunity to work with a company that’s been in this business for over 20 years, and who can share valuable learnings from working with 5000+ banks and credit unions. We are confident that our highly targeted local traffic will put RateWatch clients in a position to generate new customers for their deposit and loan products.”
Rachelle Zorn, CMO of RateWatch, says that she is “confident that RateWatch clients, especially community and local institutions, will find great value in the targeted customer acquisition and online marketing services that GoBankingRates.com can provide.”
For more information about either of the two businesses, please contact Valerie Youman, 310.297.9233 ext. 234, GO(at)GoBankingRates(dot)com or Brian Davis, 800-348-1831 ext. 330, brian.davis(at)rate-watch(dot)com.
http://www.GoBankingRates.com is one of several finance-related websites owned by ConsumerTrack, Inc. For more than 7 years, the company has been a leader in online lead generation, performance-based marketing, and customer acquisition in financial sectors. ConsumerTrack’s GoMediaNetwork is comprised of the GoBankingRates, GoInsuranceRates, and GoFreeCredit websites which each focus on satisfying personal finance needs for consumers. For more information, please visit ConsumerTrack.com.
For more than 20 years, RateWatch has continuously evolved to provide clients with multiple options of one-time and subscription reporting in several key price-setting areas, including deposits, loans and fees. For more information, please visit Rate-Watch.com. RateWatch is part of TheStreet.com, Inc., a leading digital financial media company that distributes its content through online, social media, tablet and mobile channels. TheStreet's network of brands include: TheStreet, RealMoney Silver, Stockpickr, Action Alerts PLUS, Options Profits, ETF Profits, MainStreet and Rate-Watch. For more information on TheStreet's business, visit http://www.t.st. For financial and business news, actionable trading ideas, stock quotes and more, visit TheStreet.com via your web browser, follow TheStreet on Facebook and Twitter, visit TheStreet.mobi from your mobile device and access TheStreet through all major tablet platforms.