Phiten(R) and Hickory Brands(R) Announce Partnership with the Launch of Phiten Performance Socks Line

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Phiten and Hickory Brands to introduce a new performance line of socks and insoles.

Phiten®, the innovator and original maker of the titanium necklace and metal-infused sports accessories, announces its partnership with Hickory Brands® and will be introducing a new performance line of socks and insoles.

Phiten performance socks will be available online and at major sporting goods retailers in Fall 2011.

Katashi Santo, Vice President of Phiten USA stated, “We’re looking forward to this collaboration with Hickory Brands. Together we’ll continue to provide athletes with top of the line products to ensure performance and confidence in everything they do.”

All socks and insoles in the Phiten performance line will be designed and manufactured by Hickory Brands. Each product will incorporate Phiten’s Aqua-Titanium® technology into the product materials.

“We are honored to embark on this new partnership with such a cutting-edge company and we share a similar focus on providing outstanding product performance for our customers,” said Josh Higgins, president of Hickory Brands.

Phiten products are available for purchase online at http://www.PhitenUSA.com and at participating sporting goods retailers such as Dick’s Sporting Goods, Hibbett Sports, The Sports Authority and others.

About Hickory Brands®
From humble beginnings in 1923 as the Old Hickory Shoelace Company, Hickory Brands, Inc. and its 10-Seconds Division have consistently evolved into a leading manufacturer and supplier of foot care and athletic related products. We constantly strive to develop innovative designs in all of our products keeping “fit and performance” as our goal while providing outstanding quality and reliable, responsive customer service. These guiding principles have allowed us to grow in sales and service to all 50 states in the U.S. and markets in Asia, Australia, Europe, the Middle East and South America. For more information, please visit http://www.tenseconds.com.

About Phiten®
Phiten products are worn by elite athletes all over the world, and may help to counteract the stress and fatigue of everyday life, while promoting your good health, energy and well-being. Headquartered in Torrance, Calif., Phiten shops are located in Seattle, Torrance and Honolulu. Phiten products are available at retailers across the nation, particularly sporting goods. For more information, please visit http://www.PhitenUSA.com.

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Joseph Valdez
The Lavidge Company
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