GlassesUSA.com Partners with Universities and Research Institutes

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Online glasses company works on building relationships with educational centers to provide discount eyeglasses and to promote research

We took our venture a step further than just offering a product to new people, we cultivated partnerships that benefit both parties.

In an effort to service the world of academia, GlassesUSA.com is teaming up with universities, colleges, and research institutions in strategic partnerships that will combine collaborative efforts to strengthen the ties between optical stores and vision research.

Aside from offering prescription eye wear to university staff, students, and alumni at a lesser cost than available through staff insurance, GlassesUSA.com is also using this partnership to introduce these individuals to the online world of eyeglasses. This introduction serves to assist the universities in optimizing the service that they provide to their personnel, current and former students.

Hillary Glaser, Director of Marketing and Special Projects for GlassesUSA.com, "The idea of ordering eyeglasses online is not new but the concept of reaching out to college students, alumni, and even University staff as a means of promotion is a relatively new undertaking. We took our venture a step further than just offering a product to new people, we cultivated partnerships that benefit both parties. It helps our customer base grow as it helps students, staff, faculty, and alumni find a great pair of high quality eyeglasses at a price they can afford. Additionally, we become a pool of information for them on vision-related issues."

The New Jersey-based company has said that these partnerships are not only aimed at providing excellent prices to potential customers but also to assist the universities in increasing traffic to their websites. Now, instead of simply being an academic information center, the sites will serve as a central place for its students, staff and alumni to find promotions on glasses - a way to increase the networking capabilities of the universities and to keep them relevant both outside and inside of academic circles.

Mrs. Glaser stresses, "The opportunity to partner with different American and Canadian Universities didn't just fall into our lap, we worked hard to foster relationships with various Universities and Colleges by offering them a great service through a unique approach. Every employee at GlassesUSA.com has a story and a connection and we collectively utilized our connections to create relationships with University alumni programs; student organizations; and human resources departments. By partnering with these groups, we were able to introduce our company to new people who may not have thought to order glasses online."

Aside from the partnerships with the universities themselves, GlassesUSA.com is also working to form partnerships with research institutions and optometry programs - not only to offer discounts on glasses but to promote further research in the optics field.

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Lara Doel
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