Mark Robinson Joins GamesAnalytics

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Award Winning Data Analyst Joins Firm to Maximize Online Game Revenue

"I’m tremendously excited to have joined GamesAnalytics. The rise in online gaming presents a massive opportunity for game developers to use state-of-the-art behavioral analytics to increase customer satisfaction, player retention, virality and revenue.

Award winning analytics expert Mark Robinson has joined data mining and monetization company GamesAnalytics as Chief Operating Officer.

Robinson has worked within various sectors of the data mining industry his entire career, initially as an analyst at British Gas then as a consultant with leading marketing services company CACI.

Prior to joining GamesAnalytics, Robinson led the data-mining consultancy Marketing Databasics, a company that builds and hosts analytical environments to increase customer value through data-driven insight. His experience covers a wide range of sectors including financial services, retail, leisure and the drinks industry. Previous clients include AXA, Barclays, HBOS, Standard Life and Sainsbury’s Finance. In 2009, Marketing Databasics was designated a ‘Leader’ organization in the Forrester review of marketing services providers for its completeness of offering and its strategic vision. In addition to having received several industry awards for innovative use of data, Robinson contributes to thought leadership in the industry through his membership on the Direct Marketing Association Council.

Chris Wright, GamesAnalytics CEO said:
"Mark brings unparalleled experience in data-mining and analytics, having built market leading analytics solutions for blue chip clients throughout the financial and retail sectors. Mark’s understanding of driving customer satisfaction and monetization for clients through data driven insight is second to none and we are thrilled to have him join the team.”

Commenting on his appointment Robinson said:
"I’m tremendously excited to have joined GamesAnalytics. The rise in online gaming presents a massive opportunity for developers and publishers to understand their customers as never before. It is now possible to use state-of-the-art behavioral analytics technology to drive increased customer satisfaction, player retention, virality and revenue. I look forward to meeting with gaming companies and explaining the company’s unique vision over the coming months.”

GamesAnalytics will be exhibiting at booth #2946 at E3 in Los Angeles, June 7-9. For more information, visit http://www.gamesanalytics.com.

About GamesAnalytics
GamesAnalytics is a data mining and monetization company serving the online videogames industry. The company maximizes online game revenue with state-of-the-art real-time behavioral analytics and individually targeted in-game marketing. Its products, coupled with a deep knowledge and passion for the games industry will increase the number of paying players, ARPU and player retention.

GamesAnalytics was founded in 2010 to bring the sophisticated analytics and monetization tools of the financial sector to the games industry. GamesAnalytics unlocks the true value of player data. The company has offices in Edinburgh, London, and San Francisco.

For more information contact: info(dot)americas(at)gamesanalytics(dot)com or visit http://www.gamesanalytics.com

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Diane Akulova
GamesAnalytics
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