Millbrook Launches MiAgents at ACORD LOMA in San Diego, an Innovative iPad app for Optimizing Agency Relationship Management

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MiAgents moves agency meetings beyond relationship building to actionable, real time insights

Millbrook, the leading provider of business intelligence and data warehousing solutions for insurance carriers, announced today at industry event ACORD LOMA in San Diego, the launch of “MiAgents”, an innovative iPad app for optimizing agency relationships.

According to Gartner, the iPad market will rise to 55 million devices from 19.5 million in 2010. Insurance consulting firm Novarica estimates that 25% of insurance executives already have iPads. MiAgents is the first mobile app in the insurance industry to truly transform the agency relationship management by dramatically enhancing insight into agency performance while turning anecdotal perceptions into actionable data.

Jack Plunkett, Co-Founder of Millbrook commented that “for the first time we are giving real time relevant information that is available literally at the marketing reps fingertips right when they need it. MiAgents reduces the time required for agency meetings while at the same time letting the marketing reps identify market opportunities or challenges and respond to them immediately.”

MiAgents offers key performance alerts, such as rate filling and licensing changes by competitors, as well as performance and operational alerts such as upcoming renewals, large losses and unexpected cancellations. The app utilizes simple, easy to use graphs that show the agent’s performance and experience by line of business, product, and transaction volume relative to plan and prior year.

John Search, Co-Founder, said “MiAgents enables agency meetings to move beyond just relationship building. We offer leading carriers all of the agency management tools consolidated into one convenient, portable device, and the data is available anywhere, anytime.”

About Millbrook
Millbrook has become recognized as “The Insurance Data Experts”, with over 15 years of experience, serving over 30 leading P&C companies. Our data strategies and methodologies, using proven data models and platforms, technology accelerators and BI solutions allow our clients to access and use their data to reduce loss ratios, enforce underwriting principles, reduce outstanding claims and reserves, resulting in measurably improving results. Millbrook offers an innovative approach to safe data integration, solving the problems of business disruption and increased risk during new technology implementations.

More information about Millbrook can be found at


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Eyal Danon
Ignite Advisory Group
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