Social Media Crisis Management: Spring Creek Group to Join Expert Panel on Topic at Social Media Optimization Conference

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Managing Director Clay McDaniel to provide best practices on social media reputation management during Social Media Optimization Conference (SMOC) to be held May 23 -24, 2011 in San Francisco

Spring Creek Group, a leading social media marketing agency, today announced that managing director Clay McDaniel will join an expert panel at the Social Media Optimization Summit (SMOC), produced by MediaBistro, SocialTimes and AllFacebook. The conference takes place May 23-24, 2011 at the Mission Bay Conference Center at UCSF.

McDaniel will speak on a panel titled “Reputation Management and Social Media: Strategic Moves for Handling a Flash Crisis”, scheduled for 2:15-3:15pm on May 24. The panel will be comprised of executives from leading public relations, social media, and technology companies who will explore the tools and resources necessary to launch a successful crisis communications campaign. Clay will share best practices for handling a “flash crisis”, when a negative post about your brand appears on Facebook, Twitter, Yelp or other social media outlet. McDaniel will provide strategies marketers can use to respond to negative blogs, posts or reviews, as well as practical tips for managing social media communications during a crisis.

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About Spring Creek Group:
Spring Creek Group is a leading social media marketing and analytics agency located in Seattle that helps companies of all sizes increase brand awareness, improve customer engagement, and drive site traffic through social media-based online marketing programs. Spring Creek Group's key marketing services practice areas are: Social Analytics and Measurement; Social Media Channel Strategy and Planning; Social Syndication and CRM Technology Tools; and Community Management and Customer Engagement. Spring Creek Group works with some of the world’s leading brands on their long-term social and community initiatives, as well as in partnership with other leading digital agencies and a rich portfolio of best-of-breed social media software and technology platform providers. For more information visit


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Kari Straley
Spring Creek Group
(415) 215-6423
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