Step into Summer with the Sainsbury’s Summer Recipe Collection

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A collection of 100 quick and easy recipes to enjoy in the summer heat

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sainsbury's_summer_recipe_book

One of the pleasures of summer is eating outside. This fantastic recipe book brings you the best of summer food in one place -easy to prepare, with minimal effort.

With a heatwave on its way, Sainsbury’s has launched a brand-new recipe book, Summer Recipe Collection by Sainsbury’s, a collection of 100 delicious recipes to enjoy during the balmy warm months, available in store and online now.

To celebrate the launch of the brand new summer cookbook, Sainsbury's is running a limited buy one, get one free offer on Baking Recipe Collection by Sainsbury’s and Summer Recipe Collection by Sainsbury’s. Both hardback books, packed with 100 recipes each, are available until 14 June for the combined price of £5.

The 196-page hardback is packed with an irresistible collection of recipes, ranging from snacks to share, to vibrant salads and simple summer suppers that make the most of fresh, seasonal produce,. The barbecue recipes will get the summer party sizzling while the picnic section is packed with great ideas for fun family days out.

You’ll also find summer desserts that are nothing short of irresistible. And, of course, just as you’d expect from Sainsbury’s, each recipe has been tried, tested and tasted so you can be sure of achievable, fantastic results.

A joint enterprise between Sainsbury’s and Seven, the award-winning strategic content agency, Summer Recipe Collection by Sainsbury’s follows the success of The Winter Recipe Collection in 2010, Baking Recipe Collection, in February, and the more recent Cocktails by Sainsbury’s, launching last month. The Winter Recipe Collection, the first recipe book in the series, was the best selling non-celebrity cookbook at the end of last year.

The Summer Recipe Collection by Sainsbury’s book was developed by the experienced in-house team at Seven.

Dorcas Jamieson of Seven says: ‘One of the pleasures of summer is eating outside. This fantastic recipe book brings you the best of summer food in one place -easy to prepare, with minimal effort.We have a long-established track record of creating great-tasting, fail-safe recipe content and our in-depth understanding of Sainsbury's customers makes these books a natural extension of our ongoing relationship with the retailer.’

Seven also produces Sainsbury’s Magazine, now the UK’s most widely read, paid-for title. With just under 4 million readers every month (NRS), Sainsbury’s Magazine is the only title to be a three time winner of the covetable PPA Customer Magazine Award at the annual Periodical Publishers’ Association (PPA) Awards.

http://www.seven.co.uk

Contact at Seven:

Shareena Ali
PR
Seven
3-7 Herbal Hill
London
EC1R 5EJ
Tel: 020 7775 5549
Email: shareena.ali(at)seven(dot)co(dot)uk

About Seven

  •     Seven is an award-winning multichannel strategic content agency.
  •     Experts in creating intelligent, relevant and effective content across multiple channels, including magazines, websites, social media, interactive ezines, video, iPhone and iPad apps.
  •     Clients of Seven include Virgin, Sainsbury’s, CIMA, English Heritage, Grant Thornton,

Guardian Media Group, Lloyds Banking Group, New Look and Waterstone’s.

  •     For further information: http://www.seven.co.uk or contact Shareena Ali, PR, Shareena.ali(at)seven(dot)co(dot)uk 020 7775 5549.

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