Unprecedented Interest in Sea-Alliance Group’s Charter Fleet at MYBA Charter Show

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Sea-Alliance Group (SAG), the international maritime business, has reported that it has received an unprecedented level of yacht charter enquiries following the recent MYBA Charter Show, with bookings up by almost 100% compared with last year.

The Sea-Alliance Group team at MYBA - (left to right) Brigitte Tison, Lihi Gordon, Itay Singer, Jennifer Thomson

We had over a hundred visits each on both of our boats in the show and many more than expected for the boats outside.

SAG showcased a selection of its yacht fleet including the ever-popular MY Donizetti, a 2007 Sunseeker Yacht 90, and MY Black & White, an amazingly unusual 2010 Sunseeker 34m yacht, while also providing information about its range of professional services, which now includes yacht sales and purchase, new construction, technical management and quality control, yacht management, charters, marina management and marine projects, as well as crew recruitment.

During the MYBA Charter Show 100 yacht brokers specifically visited the Aquarium Quay where MY Black & White was situated in order to view the vessel and to attend a special lunch which SAG hosted onboard – an event which was so popular that it was over-subscribed. During the lunch, the yacht’s Chef served a feast indicative of the quality of the food that guests can expect onboard the yacht.

Also, during the show, both boats participated in a yacht hop day activity for visiting yacht brokers. Aboard MY Black & White the crew served breakfast canapés in the morning, and in the afternoon brokers were treated to cocktails prepared by a stewardess onboard MY Donizetti as part of a glamorous afternoon cocktail party.

Other SAG vessels were also popular among the brokers including MY Darsea and MY Ancora which were moored nearby. Interest in both boats was high thanks to their immaculate condition, sleek designs, stylish Art-Line interiors, and personable crew.

Itay Singer, Director of Sea-Alliance Group, said: “We had over a hundred visits each on both of our boats in the show and many more than expected for the boats outside. We even secured a charter onboard MY Ancora for the summer season as we were packing up on Friday afternoon and this was a lovely end to the show!”

He continued: “MY Donizetti was especially popular because of her summer location in Sardinia and the general good condition and sleek design of the yacht for a boat her size, while MY Black & White with both Mediterranean and Caribbean seasons ahead of her was the star of the fleet as she continues to ‘wow’ all those who see her.”

For more information about SAG’s charter and brokerage opportunities contact Jennifer Thomson at

Notes to Editors

About Sea-Alliance Group

Sea-Alliance Group provides services in the following areas:

Yacht sales and purchase
SAG helps clients by supplying a broad range of solutions for building, purchasing and selling premium yachts worldwide and has several dealerships for a number of prestigious international brands, including Sunseeker, Comar and Sessa Marine shipyards. Not only selling yachts from its own portfolio, SAG has also, when required, designed and built yachts with support from shipyards that include Moonen, Jongert, Fitzroy, Shipman, Sunreef and Baglietto.

With access to top quality charter yachts around the world, SAG will find the perfect yacht to suit an individual’s needs, whether a traditional sailing yacht or high-performance motor yacht, a jet-set lifestyle cruise, a relaxed and pampered experience.

New construction
SAG is a specialist in custom and semi-custom yacht design, and its project managers have extensive knowledge of, and close relationships with, naval architects, designers, shipyards, engineering and contractors. A dedicated on-site project manager is assigned to each construction and because the smallest issue can have far-reaching effects on the yacht’s cost, quality and performance, SAG closely monitors every stage of the build process.

Yacht management
SAG’s yacht management division deals with every aspect of a yacht’s systems, logistics, crew and finance. This is a service which is provided for yachts of all sizes, whether private or commercial. The company can also supervise the construction of a number of yachts, and this currently includes several mega yachts being built by leading European shipyards.

Marinas and marine projects
SAG acts as a consultant for the construction of marinas, as well as seafront tourist and real estate projects. Providing a full range of commercial/professional services such as feasibility studies, consultancy, business and marketing plans, the team can offer full marina management services and can also restructure existing marinas to meet with current and future needs.

Technical services
SAG’s Technical Services department deals with issues including safety management systems and international safety management (ISM) issues. Also its team liaises with suppliers, collecting quotations from various yards for any maintenance work that needs to be done on a vessel, deals with re-painting, engine room works, any structural modifications to the boats, audio visual systems updates, and liaises with the Captain of the boat to ensure the vessel is maintained to the highest standards.

Crew Recruitment
SAG offers a Crew Recruitment service which uses its professional contacts and experience of crew recruitment place to place individuals, including captains, deck hands, service staff, chefs and yacht engineers, into the most suitable role for them based on their preferences, personalities and aspirations.



For more information
Contact: Zoe Hiljemark, PR Account Director / Jenny Pearce, Senior PR Account Executive
E-mail: zoe(at)marketing-matters(dot)co(dot)uk / jenny(at)marketing-matters(dot)co(dot)uk
Tel: +44 (0) 1202 777111 / +44 (0) 7770 924439
Address: Marketing Matters, Unit C, Acorn Business Park, Ling Road, Poole, Dorset, UK, BH12 4NZ

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Jenny Pearce
Marketing Matters - UK
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