Brookes basks in heatwave but urges caution with the RASH guide

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Stay alert and be smart amidst the heat this summer with RASH

As we begin to enter the primary summer months, many across the UK will ensure as much free time as possible is spent outside in the sun. Although obvious enjoyment is had across a range of outside leisure activities such as hiking, camping and fishing, unfortunately each summer sees a new wave of casualties who have become victims to heat exhaustion and heat stroke.

As emergency services will be called to hiking trails and walking hot spots across the country, Ian Brookes – founder of leading discount outdoor clothing specialists – has once again laid the spotlight on the brand’s summer safety guide – RASH.

Established last summer, the guide brings to attention a 4-point-plan which can easily be understood by adults and children alike this summer;

Rest – Remember to rest at regular intervals if your activity is in full glare of the summer sun. Take shade under a tree and should you continue your activity, do so at a slower pace, keeping a watchful eye over whoever is suffering
Air - Ensure any tight clothing is loosened and temporarily remove any clothing items you can. Should there be a breeze, be sure to stand against it as this will help draw heat away from your body and therefore cool down quicker.
Sip – Make sure you and your party drink at regular intervals. Setting regular times – every 15 mins for example – will ensure you stay hydrated. Remember, as tempting as it maybe to gulp a drink off, it is important to sip slowly so your stomach is given enough time to process the fluids efficiently.
Help – If whoever is ill continues to show symptoms of a sufficient recovery, do not delay in calling for additional help. Heat exhaustion subsequently lead to heat-stroke which can be fatal in extreme cases.

“It is an accessible guide to some basic principles when occasionally get overlooked,” explained Brookes.

“It can happen from time to time when you are outside enjoying the good life, so it is important we try and remember some core ways of staying safe and free from health risks such as heat stroke and heat exhaustion.”

Being the founder of the UK’s leading discount outdoor clothing specialists, Brookes also highlighted that having suitable outdoor clothing can also be an effective measure at staying safe in the sun.

“Wearing light coloured fabrics will reflect the sun and help you stay cooler compared to darker colours, whilst wearing a fisherman-style hat will keep your head cool and in addition to keeping your eyes and neck in the shade.

Outdoor Look are a UK based supplier of discounted outdoor clothing, offering an extensive range of quality garments at unbeatable discounted prices. provides a complete range of lightweight summer walking clothing which will help walkers keep cool in the heat, from brands such as Regatta and Craghoppers.

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Ian Brookes
Outdoor Look
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