SA2 Worldsync Appoints Steven Robba as Director Global Standards

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Industry veteran to lead company and user community on Global Data Synchronization Network standards and practices

Steven Robba, Global Standards Director, SA2 Worldsync

“Steven Robba brings broad experience with the GDSN and will play a key role in advising our community of more than 7,600 clients,” said Nihat Arkan, SA2 Worldsync CEO.

SA2 Worldsync, a leading global provider of data synchronization and master data management services, today announced the appointment of Steven Robba as its new Global Standards Director, effective immediately. In this role, Robba is responsible for gathering and communicating standards-based product requirements related to the Global Data Synchronization Network (GDSN). Robba, who brings more than 21 years of experience in global supply chain management, also will represent SA2 Worldsync on all matters related to the GDSN and the Global Standards Management Process (GSMP) as well as consult clients on implementations and support new business activities. Robba succeeds W. Grant Kille, who will retire in July after an 11-year career with the company and its predecessor firm, WWRE/Agentrics.

“Steven Robba brings broad experience with the GDSN and will play a key role in advising our community of more than 7,600 clients on standards-related updates and their impact on systems and data management practices,” said SA2 Worldsync Chief Executive Officer Nihat Arkan. “Steven has worked with our customer community for nearly 10 years and has a solid foundation in GDSN solutions and advisory services. His experience will be a great asset to our product definition team, as he continues to build on the standards program led by Mr. Kille.”

Robba joins the company after 15 years with U.S.-based pharmaceutical and consumer goods firm Johnson & Johnson, where he was Global Enterprise Architect for Sales, Marketing & Services responsible for managing GDSN activities and relationships. Throughout his career, he has led projects and designs for global data synchronization, data quality processes and Collaborative Planning, Forecasting and Replenishment (CPFR). A member of several industry standards groups including the GDSN User Group Advisory Council, Robba has supported retailer initiatives and advanced data synchronization practices. While at Johnson & Johnson, he worked with suppliers to develop a global enterprise platform in collaboration with SAP on GDS 2.0 and 2.1 applications.

Robba earned a bachelor’s degree in computer science from Rutgers University in New Jersey. He will be based out of SA2 Worldsync’s office in Maryland, U.S.

About SA2 Worldsync GmbH
SA2 Worldsync, a member of the PIRONET NDH Group, is a leading provider of integrated master data management solutions for product information in the retail industry. Combining expertise in global data synchronization (GDS), product information management (PIM) and electronic data interchange (EDI), SA2 Worldsync covers all stages of product, item and transaction data along shared retailer and supplier processes. The services of SA2 Worldsync are used by more than 7,600 companies worldwide, including more than 50 of the world’s leading retailers. For more information, visit

SA2 WORLDSYNC is a registered trademark of SA2 Worldsync GmbH and is legally used by SA2 Retail AG and SA2 Exchange GmbH. SA2 Worldsync GmbH is a joint venture of shareholders PIRONET NDH AG, Agentrics LLC and GS1 Germany.

For more information, visit

Press Contact:

SA2 Worldsync
4601 Presidents Drive, Suite 235
Lanham, MD 20706, USA
Tel.: +1 301 731-8510 Fax: +1 301 731-8515
E-Mail: press(at)sa2worldsync(dot)com


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