Generating the kind of insights from social listening that lead to more effective marketing decisions requires a mix of quantitative and qualitative skills."
Boston, MA (PRWEB) May 25, 2011
Tune-in to special guest Rolf Olsen, Marketing Sciences Director at communications powerhouse Carat US, as he offers marketers guidance on developing a productive social media listening plan on May 25, at 1 pm (EDT). Visit the Copernicus webcast channel to register for "I'm Listening: Key Questions to Ask and Answer About Social Media Listening."
Rolf has over a decade of experience in the data and insight industry and built the social listening capabilities of Carat's parent company Aegis from the ground up.
According to Rolf, social media sources may give marketers a constant stream of real-time data on trends, unmet needs, and campaign and new product performance, but the challenge remains separating the truly valuable information from the rest of the chatter.
“Generating the kind of insights from social listening that lead to more effective marketing decisions requires a mix of quantitative and qualitative skills," he says.
In this webcast, Rolf will discuss the steps to take to ensure listening efforts produce clear signals on strategic and tactical issues. He will draw from his experiences on the client- and agency-side to give marketers a front-line perspective on:
- The importance of establishing a formal social listening program
- Taking a balanced approach to filtering data coming from social sources
- Best practices for selecting a listening partner
"As marketers, we all want to know what consumers think about our brand and how we can impact that perception," says Rolf.
"The examples and case studies that I will weave into my Copernicus marketing webcast will illustrate what other brands are doing with data and insights gathered from listening efforts that help answer these questions."
Copernicus is a research-driven marketing consulting firm with a mission to transform the way companies think about and practice marketing. In addition to working with leading B2C and B2B companies around the world to develop and execute marketing strategies that change brand trajectories, Copernicus gives monthly webcasts on marketing strategy topics. For more about Copernicus, visit http://www.copernicusmarketing.com.