Smashburger Names Holt Public Relations Charlotte Area Agency of Record

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The National Restaurant is Coming to Charlotte, Opening First Restaurant in June, 2011

Smashburger, the fast, casual concept restaurant rapidly becoming the “better burger” industry leader, has hired Charlotte-based agency, Holt Public Relations (http://www.holtprco.com) as the region’s Agency of Record effective immediately.    

“We are excited to partner with Holt PR, and believe that they have the enthusiasm, creativity, and vision needed to successfully bring Smashburger to Charlotte”, says Smashburger Founder, Tom Ryan.

Holt PR’s initial responsibilities will be to introduce the national company to the area, develop key planning and promotional strategies, identify opportunities to establish the company as an integral part of the community, and manage social media campaigns to ensure that the consumer-driven company maintains on-going communication with its customers.

“We have already been working closely with the Smashburger team, both locally and nationally, and have been able to develop some great concepts that will make the Charlotte Smashburger truly unique,” explains Holt PR founder, owner, and creative director, Meredith Holt.

Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent—fresh, never frozen, Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.

Smashburger has become nationally known for its savory burgers, but the restaurant also offers delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes, and root beer floats.

About Smashburger
Denver-based Smashburger, the country’s fastest growing fast casual “better burger” restaurant concept, is designed to be every city's favorite place for burgers. It was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News and has received numerous awards from critics and consumers alike from around the country. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger operates and develops corporate, joint venture and franchise stores across the country. Smashburger currently has 100 stores nationwide, and with the commitment from its franchise partners to build over 400 units, Smashburger is on target to have 500 plus stores in the next few years. To learn more, visit http://www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit http://www.consumercp.com.

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