Lifetime Brands Strengthens Social Media Capabilities with QR Initiative

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Lifetime is launching a series of videos linked to Quick Response codes on product packaging.

According to Dan Siegel, EVP, Lifetime Brands, Inc.,
"Social networks have created a more informed consumer, and we embrace interacting with and educating consumers through these platforms."

Lifetime Brands, Inc. (NASDAQ: LCUT), North America's leading resource for nationally branded kitchenware, tabletop and home décor products, has strengthened its social media and video production capabilities, adding a social media specialist and videographer to its marketing communications team. As part of this commitment, Lifetime is launching a series of videos linked to Quick Response (QR) codes on product packaging. These small square bar codes provide additional product information when scanned by smartphones.

According to Dan Siegel, Executive Vice President, Lifetime Brands, Inc., “Part of our strategy for success is to anticipate where the consumer will be, rather than to look at where she has been. This includes relating to consumers through such avenues as social media, video and QR codes. Social networks have created a more informed consumer, and we embrace interacting with and educating consumers through these platforms. Adding QR codes to our packaging is an evolutionary step that allows us to add rich video content about our products at the point of sale.”

Heather Schall, Senior Vice President Marketing Communications, Lifetime Brands, Inc., added “Lifetime Brands has a strong roster of highly recognized brands and innovative products that many consumers across America use daily for food preparation, dining and entertaining. Our new videos will better educate consumers about our brands and demonstrate the key features and benefits that make our products unique.”

Lifetime Brands is releasing videos in the coming weeks for Mikasa®, Design for Living Stackable Water Bottles and Misto®, The Gourmet Olive Oil Sprayer, with more videos to be released this summer on http://www.lifetimebrands.com, YouTube, Facebook and Twitter.

About Lifetime Brands, Inc.
Lifetime Brands is North America's leading resource for nationally branded kitchenware, tabletop and home décor products. The Company markets its products under many of the industry's best known brands, including Farberware®, KitchenAid®, Pfaltzgraff®, Mikasa®, Cuisinart®, Calvin Klein®, CasaModa®, Gorham®, International® Silver, Kirk Stieff®, Nautica®, Pedrini®, Sabatier®, TowleTM Silversmiths, Tuttle®, Wallace® and Vasconia®. Lifetime's products are distributed through most major retailers in North America.

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Lisa Lochner
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