Chicago, IL (PRWEB) May 25, 2011
SociaLogic, a hot new agency in the social media marketing space, has launched a free online tool that lets brand managers view online discussions of their brand in real-time, and will even print the conversation on a t-shirt for free. (http://www.socialogicmarketing.com/mybrand)
The innovative ‘Online Conversation Visualizer’ acts as a conversation search engine, finding and compiling comments in the social media sphere that reference a specific search term. The tool was designed to be simple and engaging, with the user needing only enter a search term, such as a brand name, to produce an immediate snapshot of current online chatter. Results routinely produce conversations that range from the surprisingly insightful to the wildly unexpected.
As part of the experience, SociaLogic is offering qualified brand managers a free t-shirt displaying the captured social media mentions as lines of multicolored text inside of a speech bubble. Brand managers can refresh the flow of chatter as often as they wish by clicking the ‘Listen’ button, requesting a free t-shirt when they a see a conversation they like.
According to SociaLogic Chief Strategy Director Ric Van Sickle, “Listening is so fundamental to developing an effective social media marketing strategy. We thought it would be interesting to demonstrate this by showing brand managers exactly what people are saying about their brands right now. We developed the tool to be fun, but more so to reinforce the value and necessity of taking a measured and strategic approach to social media investments. It’s important to understand that social conversations are taking place at every step in the sales cycle, and brands can definitely benefit by joining in on the conversation – but it all begins with listening.”
The tool is free to use on the SociaLogic website, http://www.socialogicmarketing.com/mybrand
For more information about the Online Conversation Visualizer, or SociaLogic Marketing, contact Matt Marcus at matt(at)socialogicmarketing(dot)com.
SociaLogic is a full-service social media marketing agency that helps brand managers succeed in the new zeitgeist. We work with clients to create a new social media culture throughout their enterprise – one that can be tracked, monitored, and measured.
SociaLogic strategically establishes a level of dialogue engineered to deliver a sense of empowerment that gets everyone talking about, and actively transforming brands. Through constant monitoring and measuring, we effectively transform piles of data into revealing insights that lead to sustained sales growth and brand engagement on a remarkably efficient new level.