Invesp Co-Founder & Amazon best-selling author of “Conversion Optimization: The Art and Science of Converting Prospects to Customers” Khalid Saleh to speak at SMX Seattle

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Saleh to Discuss Overlooked, Underloved & Unknown Analytics

Invesp, a leading provider website conversion optimization, today announced that Co-founder and President Khalid Saleh will be speaking at Search Marketing Expo – SMX Advanced Seattle. The session, titled "Off The Beaten Track: Overlooked, Undervalued & Unknown Analytics" looks at various popular analytics packages that slice, dice, and segment countless variables – all purporting to offer comprehensive metrics about the performance of your search marketing campaign, but fail to provide much deeper insights – and “ah-ha” takeaways. Khalid Saleh will show you new ways to tap into undiscovered analytics gems, offering insight into creating better ecommerce websites by using analytics to measure category and product pages effectiveness. He will also share with attendees new metrics to measure the effectiveness of website navigation. These metrics have a direct impact on the ROI for any online retailer.

SMX Advanced Seattle is being held at the Bell Harbor International Conference Center in Seattle, WA from June 7-8, 2011. The conference's content is designed exclusively for experienced internet marketers. Sessions are fast-paced, Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. For more information on the show please go to or contact info(at)invesp(dot)com.

About Invesp

Invesp is a leading provider of Website Conversion Optimization Intelligence and testing services. Over 200 of the industry’s leading eCommerce sites partner with Invesp to improve their website conversion rates by an average of 65%, enhance the customer experience, increase marketing ROI, and reduce the cost per acquisition. Based in Farmington Hills, MI, Invesp is a privately held company. Visit them online at


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