About The Kids Foundation Releases The Emergency Standard Card and iPhone App to Help Save Lives in the United States

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New wallet size card and iPhone app go beyond emergency contact information to provide first responders with necessary medical and personal information

Today, there is no national emergency standard for first time responders when they arrive at the scene of an accident, find a person unconscious, report a fire, or when a high school athlete gets injured on the field

In an ongoing effort to save lives, About The Kids Foundation today announced the release of The Emergency Standard Card, a wallet size card that includes a 3 color-coded process which provides instant status of a person’s up-to-date medical information, emergency and medical contacts, insurance details, blood type, power of attorney or healthcare directive, and photo verification.

The goal is to provide first time responders with immediate access to critical information when they arrive to the scene of an accident. The Emergency Standard Card is designed to help reduce misdiagnosis, improper emergency care or unnecessary expenditures, and most importantly, to save lives. In addition, the company is also introducing a companion iPhone app— the ICE Standard app is free for download at the Apple App Store: http://itunes.apple.com/us/app/ice-standard-the-emergency/id412786820?mt=8&ls=1#

“Today, there is no national emergency standard for first time responders when they arrive at the scene of an accident, find a person unconscious, report a fire, or when a high school athlete gets injured on the field,” said Joseph Ekman, founder of About The Kids Foundation. “The lack of adequate, easy accessible medical data in critical care circumstances is a glooming defect in our nation’s medical response system. With The Emergency Standard Card or ICE Standard app, first responders gain immediate access to the person’s most important information, to quickly establish a patient’s medical baseline.

Ekman created The Emergency Standard Card and the ICE Standard app after having a cardiac monitor implanted in his chest just as he prepared to celebrate his 50th birthday. After leaving the hospital with a flimsy paper medical alert card acknowledging that he had a Reveal DX Cardiac Monitor in his chest, Ekman quickly realized that there was no standard for sharing comprehensive and critical medical information in the event of an emergency. Going from putting in 15-hour days working at Oracle Corporation, and coaching high school Lacrosse, to being considered permanently disabled, Ekman decided to do some research. He took a class at the University of San Francisco on the topic of emergency standards and wrote a paper highlighting his proposal for a national solution: http://www.emergencystandard.com, then formed a team of 75 advisors to launch the idea.

Carlos Trujillo, past Lacrosse coach from Stanford and Chapman Universities explains ”The Emergency Standard Card is a must-have for coaches at any level – particularly for those teams who find themselves traveling away from home. A medical emergency is every coach’s worst nightmare, but having The Emergency Standard Card for each of my players ensures that if anything serious should ever occur, my team and my staff will be prepared, and all necessary precautions will be taken.”

With the official launch of the card and the app, About the Kids Foundation will be reaching out to first time responders such as paramedics, EMT's, fire departments, school districts, police departments, innocent bystanders, and other emergency response teams, as well as government officials, insurance providers, corporate sponsors and consumers to help establish the Emergency Standard Card as the official standard to help locate a person's updated medical information and contacts at the site of an accident.

“My husband has a medical alert bracelet, but it can very difficult to list all the relevant information and keep it up to date,” said Caroline Mehl, a resident of Elk Grove, CA who’s husband’s life depends on first responder’s ability to understand his medical history since having a liver transplant. “A diabetic needs more than just an American Diabetes Association card. A liver transplant patient needs more than a medical alert bracelet. The Emergency Standard Card finally provides all the information first responders need.”

How The Emergency Standard Card Works

The Emergency Standard Card offers a color-coded system to help first responders effectively use the cards to act quickly: Red (Stop: Special Medical Condition), Yellow (Caution: Medications) and Green (Good to Go). The Emergency Standard Card includes an individual’s name and age, with a photo for clear and immediate verification.

The backside of the emergency card includes the person’s contact information, doctor’s name and phone number, medical insurance, medical information, blood type, medications, implanted medical devices, special medical conditions, and allergies, including a list of all prescription medication the individual currently takes. The card also contains emergency contacts and the ability to add custom fields such as a power of attorney.

The app includes the same features and will be readable even if the iPhone is shut down or has a lock screen in place. However, because batteries don’t last forever, and phones get lost or broken, the iPhone app should be considered a back up to the Emergency Standard Card.

Pricing and Availability
The Emergency Standard Card sells for $5.00 each, or the introductory special price of $8.50 for a complete family 6-card package. The $5.00 or $8.50 can be a tax deductable donation, or possibly even paid for with medical flex plan dollars. To order The Emergency Standard Card, call (408) 736-4266 or go to http://www.EmergencyStandard.com.

Joseph A. Ekman is the founder of About The Kids Foundation. He was inspired 8 years ago to start the organization while helping his 5-year old daughter with her math homework using the Internet. He found it tedious to scroll through website after website, so began to keep a collection of his favorite homework web sites. He decided to put his pre-screened collection of math websites onto one web site— and the idea grew into other subjects like language, science and history that would help kids and parents manage homework. In 2011, Ekman added the mission of creating a National Emergency Standard Card to his vision for About the Kids. For more information about the company, please go to http://www.EmergencyStandard.com

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