Economic Trend: Creative Agencies Return to Dominance As Shown by New Feature in SALES-FAX NEWS™

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The new Agency Personnel Roster, just published by SALES-FAX NEWS™, reveals a new trend in the advertising business: Creative Agencies (AKA Agencies of Record or AOR’s) are quickly taking back media planning and buying responsibilities that have been lost to boutique agencies, especially digital agencies.

The new Agency Personnel Roster just published by SALES-FAX NEWS, reveals a new trend in the advertising business: Creative Agencies (AKA Agencies of Record or AOR’s) are quickly taking back media planning and buying responsibilities that have been lost to boutique agencies, especially digital agencies. Among the 8,000 leading brands SALES-FAX NEWS tracks for advertising sales and sponsorship opportunities, one in 10 brands profiled, now includes a digital media specialist. Six months ago it was one in 20.

The latest statistics were compiled between December of last year and May 2011. During that time, the number of separate, digital agencies serving these brands actually decreased by 5%. Further, the number of media people declined approximately 10%. However, the number of media people who indicate that they influence the placement of digital advertising, climbed 67%.

“Clearly, there are fewer ad agency people handling more than one brand and more than one type of media,” comments Laurence Ross, Founder and Publisher of SALES-FAX NEWS™.

The newly released SALES-FAX NEWS™ Agency Roster features all agency personnel who influence the purchase of advertising and sponsorships by types of media they specialize in, as well as by parent company and brand assignment. In less than one week since its launch, daily traffic on this new feature averaged more hits than any single day in which readers searched the site to determine which brands are handled by agencies over the past year.

“By any measure, our new Agency Roster feature is just what our readers want,” says Laurence Ross, Founder and Publisher. “ Now, subscribers to SALES-FAX NEWS™ can now see all the account and media people at an agency with brand assignments in one simple view,” he added.

“Most importantly,” Ross points out, “When ad sales professionals see our new Agency Roster, they see more than just contacts and brand assignments. They see new opportunities to sell more brands on the same sales call.”

“When you consider that there are fewer people to call on, handling more accounts,” Ross explains, “Every call is not only a chance to ask for the business on more brands, it may be the ONLY chance for a long time to get back into that agency. So, every minute on the sales call can be more productive with in-depth, brand-by–brand intelligence, and that’s where SALES-FAX NEWS is invaluable.”

Subscribers to SALES-FAX NEWS are equally enthusiastic:

“I am really looking forward to using this to its potential. It’s really easy to use, and got me started on things I didn’t realize were happening in my territory," states, Tom Perlozzo, Mid-Atlantic Manager at GOLF Magazine. “We’ve also been using (another) database”, he adds, “And this is 10 times better!”

“This is exactly what I’ve been looking for. No one else has this kind of data. This is huge!” says a major Midwest daily newspaper and digital publisher.

“I’ll start using this immediately.” a leading provider of digital advertising technology told a representative of SALES-FAX NEWS.

About SALES-FAX NEWS:
SALES-FAX NEWS is an online news magazine, published five times per week exclusively for sellers of advertising, sponsorships or marketing services. It is the most trusted source for in-depth interviews and technology created exclusively for ad sales. The focus is on the future to provide the best known names in media with "must have" intelligence for getting their most competitive proposals to the right people before planning --- and buying --- are complete. Our staff of reporters interview decision-makers, as well as influencers, at the Brands and Agencies to determine who's in planning, or will be soon. Subscribers are also supported by the unique Power Brands & Agencies Directory, which features key contact & planning information to help them with prospecting, and contact management. All SALES-FAX NEWS content is compiled via interviews and research by the employees of Ad-Fax Media Marketing, Inc. located at 149 Madison, Suite 801, NY, NY 10016.

For more information, contact: Chelsea Nuffer, Marketing & Communications, 678-525-2718 to learn more about SALES-FAX NEWS visit :SALES-FAX.COM

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Chelsea Nuffer
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